In 2021, Converse posted revenue of approximately $2.2 billion. The marketing seasonality is one of the greatest opportunities that brands have to enter the conversation and add consumers. This 2023 is the “Year of the Rabbit” and it is a great window for brands and their creativity. On January 22, the Chinese New Year began to be celebrated, the “Year of the Rabbit”, and as part of a strategy to position itself in the market, Converse has decided to launch a new collection, which is already available. It has already been mentioned above, but seasonal marketing is one of the…
Author: Aurora Writes
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It is estimated that on average users between the ages of 16 and 24 spend 52 minutes a day on TikTok. Today, with more than a billion and a half users worldwide, the Chinese social network is one of the most popular on the market. In 2021, the app was downloaded 656 million times, of which 94 million were in the United States alone. TikTok has become one of the most important social networks of the audience millennial Y centennial, where not only entertainment is sought, but also purchase reviews, stories, human connections, learnings, businesses and much more; thus, the…
Instagram currently has 1.2 billion registered users globally, already below TikTok. In 2022, Meta’s platform was the second most downloaded app on mobile devices, both iOS and Android. As of today, around the world there are already 4.6 billion users on social networks. Instagram was launched in 2010 and in 2018 it became the property of Facebook; However, its founders worked on a new social network called “Artifact”, a kind of “text TikTok” and not video. It is no secret that Instagram is one of the most important social networks on the market, which brings together a community of 1.2…
WhatsApp is the messaging app with the most users, with two billion accounts in the world. Meta’s platform already delivers one hundred billion messages a day. There are only 25 countries in the world where WhatsApp is not the most used messaging app. Social media updates are necessary to keep engaging users worldwide. That is why the Meta platform, WhatsApp, continues to improve the experience it offers its followers, as it is doing in its new update that allows groups to have more spaces to define a description. When we talk about instant messaging platform plans, it is important to…
Netflix is the current leading platform in the market in terms of streaming content. At least 50 million Mexicans directly consume streaming content. The measure has been taken as a strategy to limit the use of shared accounts and encourage more people to subscribe. Currently, along with social networks, superheroes, and video games, streaming platforms have become a key piece of entertainment for millions of people around the world; However, despite their great success during the months of forced social confinement, these platforms have become in need of implementing new strategies to maintain their income levels, since due to the…
In 2021, Apple had one billion iPhone users. There are 1.65 billion active iPhone devices worldwide. In 2021, the company earned approximately $71.6 billion from the sale of iPhones. Companies in the technology industry continue to be under the scrutiny of many governments and even the users themselves. Again, it was reported that, for the fourth time, Apple has been sued for collecting its users’ privacy data through its own apps, despite the fact that the option is not active. It is no secret to anyone that Apple is one of the most important technology companies in the world, where…
In the US, the app was downloaded 656 million times in 2021. 41 percent of TikTok users are between the ages of 16 and 24. It is estimated that on average TikTok users spend 52 minutes a day on the app. Again, TikTok receives criticism from users, after it emerged that the social network allegedly received millions of dollars for showing weight loss ads. The TikTok social network is one of the most used in the world and by many people. That is why the Chinese digital platform was positioned in January 2021 among the top ten social networks, registering…
Mexico is the Latin American country that consumes the most streaming platforms. Netflix was the most used subscription movie platform in the country last year. Chris McCarthy will be the studio director of showtime. A new competition has emerged streaming in it marketbecause a merger has been announced that is going to fight, because paramount will unite with showtimeto offer a subscription service for which they will compete with large platforms such as Netflix either HBO Max. In September of last year, these rumors began to surface and this has finally been confirmed. The power of platforms streaming It is…
With more than 12 million followers, Ibai Llanos is one of the streamers most popular on Amazon’s platform, Twitch. Last weekend, the Bilbao native was recognized as the best streamer of the year at the ESLAND Awards. In Latin America, more than 80 percent of young people want to become content creators and live exclusively from it. A few days ago it was announced that Ibai Llanos is in Mexico and, during a live on Twitch, the streamer He shared his experience trying a typical Mexican sweet, which, judging by his reaction, has not been the best. Last weekend, at…