It is estimated that on average users between the ages of 16 and 24 spend 52 minutes a day on TikTok.
In 2021, the app was downloaded 656 million times, of which 94 million were in the United States alone.
TikTok has become one of the most important social networks of the audience millennial Y centennial, where not only entertainment is sought, but also purchase reviews, stories, human connections, learnings, businesses and much more; thus, the role that brands have played today is awarded at the TikTok Awards for Business 2023.
And it is a reality for companies of all kinds and advertising agencies. The digital transformation made creative campaigns adopt the short video of this platform as part of the social functioning in which content is unsuccessful if it is perceived as commercial.
In fact, the impact that this platform has had in the world of marketing is so great that narratives around the world have gone viral around the hashtag #TikTokIHaveBuyIt, which obtained more than 879 million views in 2022 and demonstrates how efficient employment of the network for entrepreneurs and brands generates such a large chain of recommendations for products and services that it can reach virality almost on a par with the same dance challenges, stand-up comedy or controversial physical challenges.
Simply, an IPSOS study reveals that 43 percent of TikTok users have learned about a product thanks to the application and that the continuous recommendation of the algorithm often drives their purchase intention.
TikTok Awards for Business 2023: influencer brands
Tonight, and for the first time, TikTok will allocate a part of its award to the best published, the most viral and the best accepted by its users in a matter of marketing.
At 8:00 p.m. we can be part of the TikTok Awards for Business 2023, where creative brands and agencies will be the protagonists for their most outstanding and innovative advertising campaigns on the Chinese social network.
Among the participating contents are those published between January 1 and December 31, 2022, so in that time the short videos had to have generated an impact on the audience through strategies that go beyond selling or entertaining.
Categories to reward this January 31, 2023
Although the exact list of agencies and brands that applied for this award is not known, it has been revealed that each one was able to register more than one campaign to try their luck in one of the seven categories that TikTok defined at the advertising level:
- Best Collaboration With a Creator – Alliances between brands and content creators will be recognized for the creation of campaigns within the platform.
- Best Conversions/Performance campaign – The platform will reward those campaigns that achieved good conversion results and one of your products or services had a great sales performance.
- Best TikTok first campaign – It focuses on videos published with a “Very TikTok” style, that is, designed exclusively to work on this platform and with its community.
- Engagement with the community – The companies that interacted the most with their followers before, during and after their creation are recognized.
- Best creative use of a trend – It focuses the accounts that used the trends to boost themselves, incorporating virality into their creativity.
- Best use of sound – The correct use of sound in the execution of a campaign counts and counts a lot.
- Best diversity and inclusion campaign – Campaigns that have created initiatives for diversity and inclusion within communities will be recognized.
This gala leaves many expectations open among the marketing and advertising industry, since a large part of the representation of brands on TikTok is generated by professional agencies, which positions them as a new award child and puts them even more in the eye of the public. real and dominant public; For this reason, the results of this event may set the standard of opportunity for the short video and change the way in which consumers perceive an organic commercial within their true interests.
Now read:
TikTok CEO must appear before the US Congress
Tiktoker reports a bad experience buying at Sephora and the brand solves it
TikTok: users can now choose who can send them private messages