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Paramount merges with Showtime to offer service

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Paramount merges with Showtime to offer service

A new competition has emerged streaming in it marketbecause a merger has been announced that is going to fight, because paramount will unite with showtimeto offer a subscription service for which they will compete with large platforms such as Netflix either HBO Max. In September of last year, these rumors began to surface and this has finally been confirmed.

The power of platforms streaming

It is well known that practically Netflix is the pioneer of platforms of movies with subscription and due to the remarkable success that it had, several companies decided to join this successful model of businesssuch is the case of Disney Plus who decided to offer their own service with films Disneyits platform was launched in the US in 2019 and arrived in Latin America in November 2020, this turned out to be an important competition for Netflixsince it is well known that Disney It is very attractive to many people, in addition several premieres are presented especially on said platform and that has been the key to convince the audience to pay for this subscription that includes movies and series Disney, Pixar, Marvel, Star Wars and National Geographicin addition to exclusive original productions, thus becoming the only Platform of streaming where all these movies are accessible.

In Latin America, Mexico It is among the five nations in the region that consume the most content on demand, along with other countries such as Argentina, Chile, Colombia and Brazil, according to the Ibero-American Telecommunications Organization. In Mexicoin the first quarter of 2022, around 12 million subscribers were registered.

According to estimates of IAB Mexico, Netflix led as the most used subscription movie platform in the country in 2022 with a percentage of 63.5 percent, then there are the following platforms that stood out as the most used in Mexico last year.

  • Disney+: 12.6 percent.
  • HBO Max: 9.3 percent.
  • Amazon Prime Video: 7.1 percent.
  • Claro Video: 3.6 percent.
  • Bilm TV: 1.9 percent.
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Paramount merges with showtime to offer streaming service

It was recently confirmed that paramount will merge its streaming service with showtime, according to a report published in The Hollywood Reporter.

According to said report, Bob Bakish, CEO of paramount, announced the merger via a memo to company staff on Monday afternoon, confirming rumors that surfaced last year; however, executives warned that with this merger, layoffs and scheduling changes are likely in the coming weeks.

The name of this project will be called Paramount+ with Showtimeand will have Chris McCarthy as studio director showtime and the channel, and Tom Ryan will be in charge of supervising the transmission service. Likewise, the CEO of Paramount added that the changes “will unlock operational efficiencies and financial benefits” for the company.

“While we are confident that this is the right move for our company, our consumers, and our partners, we know that this change creates uncertainty for the teams working on these brands and businesses.” “We are committed to being as transparent and thoughtful as possible throughout this process, and we look forward to sharing additional details in the coming weeks,” Bob Bakish noted.

It is evident that this merger will be a significant competition for the platforms of streaming with subscriptionbecause being a new release, it turns out to be new for some people who are looking to explore new content.

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