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In 2021, Converse posted revenue of approximately $2.2 billion.
The marketing seasonality is one of the greatest opportunities that brands have to enter the conversation and add consumers.
This 2023 is the “Year of the Rabbit” and it is a great window for brands and their creativity.
On January 22, the Chinese New Year began to be celebrated, the “Year of the Rabbit”, and as part of a strategy to position itself in the market, Converse has decided to launch a new collection, which is already available.
It has already been mentioned above, but seasonal marketing is one of the biggest opportunities for brands looking to consolidate themselves in the market more and more.
Examples of this can be seen on dates such as Valentine’s Day, Halloween, Christmas and even, at specific moments such as the recent World Cup in Qatar, the next Super Bowl, among other spaces that allow brands to enter the conversation. .
In that sense, seasonal marketing is usually a strategy commonly used by professionals. According to Gustavo Pares, a columnist for Merca 2.0, “Companies must rely on a good marketing strategy, since this Focused technique goes to capitalize during the seasons in which the flows of purchases and sales increase in a general way in all sectors of an economy”.
To mention an example, Valentine’s Day is one of the most important dates in terms of this type of strategy. According to information from Picodi, Mexico is the Latin American country where this festivity is celebrated the most.since up to 86 percent of the Mexican respondents affirm that, every February 14, they celebrate Valentine’s Day, spending, on average, approximately 1,250 pesos on their gifts.
Converse joins the “Year of the Rabbit” and presents a new collection
This year, from January 22 to February 9, 2024, the Chinese New Year will be celebrated, where the rabbit has been chosen to commemorate this traditional celebration.
For brands it also represents an important moment to delve into the conversation and, with it, reach a greater number of consumers.
Nike has an important example of how stationary marketing can be positive, as long as the strategy is accompanied by creativity.
That said, on the occasion of the Chinese “Year of the Rabbit”, Converse has a new collection of edition sneakers ready, which also presents a series of traditional Chinese cultural elements, such as the color red, calligraphy and embroidery
Converse, for some time now, has been able to position itself in an increasingly competitive market. according to a report presented by Nike in 2021, Chuck Taylor’s iconic brand had revenue of approximately 2.2 billion dollars.
Undoubtedly, a large part of these figures have to do with the fact that it has made various alliances, Pokémon being one of the most attractive for its niche of young consumers, because, in the end, it is one of the audiences that most like anime.
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