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Netflix is the current leading platform in the market in terms of streaming content.
At least 50 million Mexicans directly consume streaming content.
Currently, along with social networks, superheroes, and video games, streaming platforms have become a key piece of entertainment for millions of people around the world; However, despite their great success during the months of forced social confinement, these platforms have become in need of implementing new strategies to maintain their income levels, since due to the reactivation of daily life outside the home, registered drops in terms of the number of subscribers, mThis is why they have sought alternatives such as prohibiting account sharing, a measure that Netflix has now made known how it will be carried out.
Such has been the impact of the consumption of platforms, that in Mexico alone it is estimated that currently, just over 50 million Mexicans have access to this type of platform, In the same way, it has been pointed out that even of the little more than 92 million active Internet users within the national territory, just over 55.6 percent have a place within these platforms.
Similarly, data provided, IAB Mexico, point out that Netflix has just over 63.5 percent of consumers, while Disney has 11.6 percent, HBO Max with 9.3 percent, Amazon Prime Video: 7.1 percent, Claro Video: 3.6 percent, Blim TV: 1.9 percent, and YouTube: 0.9 percent.
Netflix Reveals How It Will Prevent Account Sharing
In recent months, a broad conversation has been generated regarding shared Netflix accounts, because according to what has been indicated, the streaming platformhas sought to limit the use of shared accounts, this as a measure to combat the low income registered post-pandemic.
According to what Netflix has revealed, it will begin to block devices that do not connect at least once every 31 days to the W-Fi network associated with the main account, this was revealed within the netflix help center where the account sharing policy has been updated. there, to the question “who can use a Netflix account”, it is answered that it can be shared with anyone who lives with the account holder and who sees any title at least once every 31 days.
“People outside of your household will need to use their own account to watch Netflix,”
Therefore, it can be established that the only way to avoid the blocking of accounts is that users who share accounts must connect once every 31 days and play a title during this period of time.
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