Pokémon has managed to establish itself as the number one entertainment industry in the world. It is currently estimated that just over 63 percent of the world population is present within the digital conversation. Studio Ghibli has established itself as one of the most important animation studios today. Today the digital conversation has the great power to directly impact the decision-making of companies, businesses and even governments, which is why digital conversation can be considered as one of the main sources of growth of the industries at present, as demonstrated by a series of illustrations that sought to combine the…
Author: Aurora Writes
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It is expected that, for the 2023 Super Bowl, there will be an audience of more than 100 million viewers worldwide. In 2022, according to a recent study, more than 35 billion mobile applications were downloaded, with TikTok being the most popular platform on iOS and Android. On February 12, the 57th edition of the Super Bowl will take place, one of the most important sporting events of the year. Every day is less until the arrival of the Super Bowl 2023, the most anticipated sporting event at the beginning of the year, which, in addition to the official television…
According to data from the Federal Government, the AIFA was carried out with an investment of 74 thousand 535 million pesos. In Mexico, more than 50 percent of young people between the ages of 13 and 38 plan to become content creators. Currently, in Mexico there are more than 400 thousand influencers and/or content creators distributed on all digital platforms. Using influencer marketing, the Felipe Ángeles International Airport (AIFA) has decided to promote itself through the contents of “Soy Mirrey”, one of the most popular creators on TikTok. Since the inauguration of the Felipe Ángeles Airport, the government project headed…
Paper cups have become famous for many businesses and consumers due to their convenience, affordability, and sustainability. However, the waste generated by paper cups in 2021 is still a primary environmental concern. The use of paper cups has increased significantly in recent years as more people opt for disposable items instead of reusable ones. This has led to an increase in waste generated from paper cups. In 2021 alone, it is estimated that over 6 billion paper cups were used worldwide, resulting in an estimated 1.5 million tons of waste. Most of this waste comes from single-use paper cups that…
The prototype Fairy it could cushion the loss of pollinators, such as bees. The project is funded by the Academy of Finland and the research will last until August 2026. This ‘robotic fairy’ moves thanks to the power of light and wind. The project was recently announced. Fairy which is a very peculiar robot, since at first glance it looks like a fairy and is part of the smallest robots. The main objective of its creation is to use it in the future for artificial pollination, since it is well known that unfortunately a notable loss of the main pollinators…
The 2023 Global Marketing Trends report from Deloitte offers guidance for business leaders and marketers facing uncertainties in the coming year. The report highlights four main topics: financial uncertainty, sustainability, creativity, and tech trends. In addition, marketers are encouraged to invest in digital technologies, improve sustainability efforts, make more room for creativity, and consider adopting metaverse or blockchain. As economic instability remains a concern, brands are responding with an investment mindset, focusing on accelerating new digital technologies, expanding into new markets, and enhancing customer personalization. Brands also pay attention to sustainability, looking to improve internal marketing practices, promote sustainable products…
A study of ipsos points out that 29 percent prefer to pay a little more for a brand with widespread social commitment. Only 30 percent of companies believe it is necessary to communicate their corporate purposes to consumers. Of the total number of Mexican companies, 80 percent measure external communication and 55 percent evaluate internal communication, according to data from data reportHoot Suite, We Are Social and GWI. In a context in which the optimization of resources is the main objective of companies, together with the way in which they transmit their values and operations, simplicity is underpinned as the…
The first significant drop in the sixth wave of Covid-19 was registered this Tuesday. The Undersecretary for Prevention and Health Promotion confirmed that this will be a downward trend. The president of the IMSS presented advances in the IMSS-Bienestar program and highlighted the coverage of 99 percent of positions. Today, during the press conference “the morning”, the secretary of Greetings, Jorge Alcocerand the undersecretary of Greetings, Hugo López-Gatellannounced that, after seven weeks on the rise, the decline in the sixth wave of Covid-19. With this, the undersecretary also announced that the trend is expected to be downward for several weeks,…
With just over a billion users worldwide, Instagram is one of the most used social networks. Recently, it was revealed that the Meta platform was the second most downloaded application on mobile devices. Today, social networks are an important positioning platform for brands. After voluntarily disappearing from Instagram, Britney Spears has returned to the social network owned by Meta, stating, in a new post, that she did not have a “mental breakdown”. Without a doubt, Britney Spears will always be one of the most controversial singers in the music industry, an essential figure in the history of pop and a…