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According to data from the Federal Government, the AIFA was carried out with an investment of 74 thousand 535 million pesos.
In Mexico, more than 50 percent of young people between the ages of 13 and 38 plan to become content creators.
Currently, in Mexico there are more than 400 thousand influencers and/or content creators distributed on all digital platforms.
Using influencer marketing, the Felipe Ángeles International Airport (AIFA) has decided to promote itself through the contents of “Soy Mirrey”, one of the most popular creators on TikTok.
Since the inauguration of the Felipe Ángeles Airport, the government project headed by Andrés Manuel López Obrador (AMLO) has been one of the most criticized from various platforms and by various personalities, from businessmen, politicians and, of course, the digital community.
In accordance with Federal Government informationfor the realization of the airport an investment of 74 thousand 535 million pesos was carried out, this being one of the biggest bets of the current administration.
On the other hand, we are also talking about one of the most criticized projects for the current administration and, to tell the truth, by an important part of the media, which is why the bad publicity, in a certain way, has echoed in the own facilities and in the Federal Government.
In the same way, on many occasions, the digital conversation has been present in these criticisms, which is why, as part of their content, some content creators have dedicated themselves to showing more details about the airport.
AIFA turns to “mirrey” influencer and thus promotes itself on networks
In recent years, brands have understood that the influencer marketing is one of the most important and effective strategies in an increasingly digitized era.
Under this framework, Mexico is one of the countries where the profession of content creator has gained more popularity in recent times, as revealed by The Influencer Reportnoting that 54 percent of young people between the ages of 13 and 38 want to become influencers.
In the midst of this scenario, let us not forget that, according to the data published by influencecityMexico has more than 400 thousand content creators, all of them distributed in the social networks available in the market.
Now, in a move influencer marketing, Felipe Ángeles International Airport (AIFA) is turning to “Soy Mirrey”, one of the content creators and influencers most popular on TikTokthrough which advertising has begun through one of the most relevant digital screens.
The occasion has served to publicize the services offered by AIFA itself, its rates, as well as the public transport options available to consumers.
@soymirrey The truth behind the AIFA?
In short, times are different, even for brands, which are increasingly entering the digital space in order to capture a new audience that, by the way, remains much closer to the networks. social and other digital platforms.
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