Author: Aurora Writes

“Nothing is more terrible than ignorance in action” – Johann Wolfang von Goethe. Everyone talks about franchising as a proven business and a business model with less risk, the result of operating under the protection of a well-established brand and a company that will teach me its secrets and its modus operandi (its secret recipe). However, I believe that the success of the franchise model is based on commitment, the commitment that the owner of the brand makes to share his secrets and his business model to the Franchisee, and the commitment that the Franchisee makes to fulfill and do…

Today more than ever we talk about how much you sold, how much you generated, how much you earned, how much you lost or how much was seen. But there are times when the data, as much as they say, falls short of true greatness, like the one represented by the protagonist of today’s column: Phil Collins. Yesterday Phil Collins turned 72 years old, and in 50 of them he has given us the pleasure of his music. From the drums, with his voice, producing or behind the piano, the British artist is undoubtedly one of the most successful musicians…

‘Avatar 2’ was released at the end of 2022, achieving a worldwide collection of more than 1,700 million dollars. James Cameron is the director of the highest grossing films in history, these being Avatar first and second part, as well as Titanic. Avatar, Part One managed to raise around 3 billion dollars. avatar 2 It has been one of the most anticipated films of the year, which is why it managed to position itself as one of the highest grossing films; however, in China it is has been dethroned for a science fiction movie called ‘The Wandering Earth 2′, which…

Globally, digital commerce is an economy that exceeds 5 billion euros worldwide. Currently, 48 percent of Mexicans purchase goods and services through digital stores. Americalatina has become one of the main growing businesses within eCommerce. It is no secret to anyone that digital commerce will continue to be one of the main growing trends in terms of consumption of the new generations, since it is derived from social distancing that this business model was cemented as one of the main tools, along with the social networks and streaming platforms, which is why eCommerce in Latin America is a dormant potential.…

To this day, the influence of the podcast goes beyond the rise of audio content, but has even been a great help to the growth of digital audio revenue. Official information indicates that it was in 2004, a little less than 20 years ago, when the term “podcast” it first appeared in the language of a society that was beginning to become much more technological. According to what history dictates, “podcast” emerges as a contraction of iPod Y broadcast either Portable on demand (pod) and broadcastand is, today, one of the formats most listened to by audiences. The boom due…

When companies do not intentionally promote the development of their collaborators, they are definitely clear that they do not want someone else in the company, but many times they want to avoid the corresponding payment for dismissal, so they choose to encourage an employee to resign voluntarily. What are the characteristics of Silent Dismissal? Freeze the employee in a job Do not increase salary Exclude him from meetings Reduction of the amount of work performance is not evaluated Exclude it from projects No tools are provided for their work performance Etc. The Silent Dismissal blocks the Promotion and Development of…

The case of the Automotive industry It is one of the best known and despite the fact that it happened almost three years ago, I had not had the opportunity to meet one of its victims: the level of service. A few days ago I was able to accompany a relative to an automobile agency because it is their interest to acquire a new car and the search for the ideal car began (read good, nice, cheap and available), so we visited at least four different agencies and the scene was repeated consistently: an enthusiastic receptionist, three or four salespeople…

For this reason, we gave ourselves the task of taking a moment to reflect, not only on what has been achieved, but also on the challenges that remain pending to guarantee the comprehensive well-being of children and adolescents in the world and in our country. In this 2023, Save the Children turns 50 working for children and adolescents in Mexico. During these decades we have achieved many milestones and experienced many success stories, but we continue to work every day so that every last child and adolescent has a better present and future. Among the most vulnerable population of children…

Social interaction is based on communication and it is communicative action that has allowed human beings to progress as a rational species throughout history. We can affirm that communication transforms our lives day by day. In fact, one of its purposes is to transform reality. A fundamental ingredient for successful communication is trust, understood as the belief that a person or group will be able and willing to act appropriately in a given situation and thoughts. Confidence will be more or less reinforced depending on the actions and values. Laurence Cornu said that “trust is a hypothesis about the future…