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Globally, digital commerce is an economy that exceeds 5 billion euros worldwide.
Currently, 48 percent of Mexicans purchase goods and services through digital stores.
Americalatina has become one of the main growing businesses within eCommerce.
It is no secret to anyone that digital commerce will continue to be one of the main growing trends in terms of consumption of the new generations, since it is derived from social distancing that this business model was cemented as one of the main tools, along with the social networks and streaming platforms, which is why eCommerce in Latin America is a dormant potential.
According to data provided by Stackscale, it is estimated that during 2022, the worldwide turnover of electronic commerce will exceed 5,000 billion euros, so it is expected that by 2025, it will exceed 7,000 billion euros, a figure which reveals the great growth of this industry and the growing confidence of consumers in this business model.
Such has been the growth of digital commerce in Latiameontra, that in Mexico alone, it is estimated that last year just over 48 percent of the population purchased goods or services online, a figure that reveals how nationals trust each once again in this consumer sector, since during 2919, only 37 percent of the population consumed via the Internet.
eCommerce in Latin America and its dormant potential
Despite the fact that eCommerce has recently grown favorably, it has had to face at least two situations: logistical and infrastructure difficulties, on the one hand, and the scarcity, as indicated by the report of PCMI (Payments and Commerce Market Intelligence) entitled “Cash, digital payments, and crypto in Latin America 2022.
That landscape has already changed. With one of the youngest populations on the planet, the penetration of smartphones in Latin America reached levels of more developed regions. The progressive improvement of connectivity, the growth of startups and the technological adoption throughout the pyramid opened paths for “online sellers”.
According to the PCMI (Payments and Commerce Market Intelligence) report entitled “Cash, digital payments, and crypto in Latin America 2022” in October 2022 there was a revolution in the payments ecosystem. Of a total of 1.4 trillion dollars in the entire region, including retail and ecommerce, debit and credit cards have reached 44%. Other digital media together caress 20%, leaving cash only at 37%; a totally different picture from before the pandemic.
“The digitization of payments drives the growth of eCommerce in the same way that the growth of eCommerce drives the digitization of payments. Geopagos accompanies the industry on this path by developing technological infrastructure for accepting payments both for the present world and for the non-present world”, says Agustín Parodi, Geopagos Chief Operations Officer.
In an era marked by omnichannel, eCommerce expands sales opportunities to brands, retailers and even small businesses.
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