In 2023, Warner Bros. Discovery launched an ambitious content strategy that also includes changing the name of HBO Max. So that, Max It will be the company’s new streaming video platform, and now it has a launch date in Mexico and the rest of Latin America.
Max will be available from next February 27. But be careful, because it will not be a simple name change. Fortunately for subscribers, the catalog of movies, series and documentaries will grow significantly because Max will embrace all content previously owned by Discovery Inc. Let us remember that this company merged in 2022 with WarnerMedia to give rise to a new media conglomerate: Warner Bros. Discovery.
Thus, on Max you will find productions from Warner Bros., HBO, DC, Discovery, Discovery Home & Health, Discovery Kids, ID, Cartoon Netwoork and Adult Swim. They promise that, in total, there will be 37,000 hours of content to enjoy.
Now, you should know that Max will arrive with a different plan proposal than HBO Max. For example, the cheap subscription with ads, which has been around for a long time in other countries, will finally be available.
Max’s new plans in Mexico, Argentina and Colombia
Basic Plan with ads
- Up to 2 simultaneous devices.
- Contents in Full HD resolution.
Prices:
- In Mexico: $149 monthly or $1,179 annually.
- In Argentina: $2,190 + VAT monthly or $15,990 + VAT annually.
- In Colombia: $19,900 monthly or $197,900 annually.
Standard Plan:
- Up to 2 simultaneous devices.
- Contents in Full HD resolution.
- Up to 30 content downloads for offline viewing.
Prices:
- In Mexico: $199 monthly or $1,779 annually.
- In Argentina: $2,890 + VAT monthly or $20,990 + VAT annually.
- In Colombia: $24,900 monthly or $237,900 annually.
Platinum Plan:
- Up to 4 simultaneous devices.
- Contents in Full HD resolution, 4K and Dolby Atmos sound (in those that support it).
- Up to 100 content downloads for offline viewing.
Prices:
- In Mexico: $249 monthly or $2,397 annually.
- In Argentina: $3,490 + VAT monthly or $24,990 + VAT annually.
- In Colombia: $32,900 monthly or $297,900 annually.
At this point, you’re probably wondering: What if I’m already subscribed to HBO Max? Am I required to migrate to the new subscriptions? Don’t worry, These plans only apply, for now, to new subscribers.
If you are already an HBO Max member, your plan will remain intact, although not forever. And the company mentions that this will only be in force for Limited time. That is, there will be a time when you will have to migrate to one of Max’s three plans. The problem is that they don’t mention when…
Finally, forget about having problems installing the application on your devices. Max will be available in a wide variety of equipment:
- Amazon Fire
- Android TV
- AppleTV
- Chromecast
- LG
- Roku
- Samsung Televisions
- Chrome OS
- macOS
- Windows PC
- PS4
- PS5
- Xbox One
- Xbox Series X/S
- iPhone and iPad
- Amazon Fire Tablet
- Android, mobile phones and tablets