After becoming one of the most successful shows in recent years, The Eras Tour by Taylor Swift took the natural step of becoming a film. Which, to no one's surprise, became a box office phenomenon. It is a journey that made the singer one of the most powerful entertainment figures in the world. And also, already the spectacle of it, among the most beloved pop culture of the last decade. Now, she comes to Disney +, with surprise songs and also, to demonstrate the reason why the production It is the example of how to successfully mix film and music on the same stage.
The singer made the announcement through her account. instagram last month. In the publication, he explained that the big screen adaptation of his sixth concert tour will be available starting March 15 on the platform. The artist said she was “delighted” to find “a streaming house for The Eras Tour Concert Film”. Additionally, she included a video in which she promoted the upcoming premiere. Which makes it clear, that it is a different experience, in some points of interest, from the iconic film.
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For Disney+, it is a victory, after rumors that the singer considered several options when bringing her most personal work to major platforms. In fact, even Disney CEO Bob Igers left his usual discretion behind to comment that this was a reason for the company to celebrate.
During the results conference Financiers of the studio commented that the documentary was more than just musical content. At the same time, it was an event of considerable importance with respect to mass culture. From what he commented to New York Times that the film was an electrifying experience on every level and a musical phenomenon.
New songs for the arrival on Disney+
The performer also announced that the version of the concert that will reach the Disney+ catalog will show the full show for the first time. Which means that the singer responded to fans' comments about the film being shorter than the live event. But what excited the singer's followers is that the repertoire will include four additional compositions from the acoustic sets.
The expected surprise songs are those excluded from the singer's six presentations at SoFi Stadium in Los Angeles. All filmed for the big screen experience and were not added to the tracks of the released cut.
Disney+ has been showing the titles through different publications on its social media profiles until the day of the premiere, revealing that the surprise songs are maroon, Death by a Thousand Cuts, You Are In Love and I Can See You. The performance of each of them appears at the end of the credits.
A success that reaches streaming as a milestone
The Eras Tour achieved the astonishing figure of 261 million dollars during its screening limited last fall. It's about a record in the world of cinema that turned the film into an event within the unique genre of concerts recorded for cinema. Much more, as it was an event that gathered several sequences of a show, which was still taking place in various parts of the world. But, despite some concerns from the industry that Universal's bet to premiere a live event, turned out to be a success. Likewise, it made Taylor Swift one of the wealthiest singers in history.
Forbes It is estimated that the interpreter's fortune reaches the astonishing figure of 1.1 billion dollars. But beyond that, Eras Tour He made acting on stage one of the most valuable elements of all his work. So the arrival of the film on Disney+ , makes it clear that his fame now extends to new places.
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Although Swift previously collaborated with Netflix — which has in its American catalog Miss Americana Reputation — your relationship with Disney strengthens even more. Especially because The Eras Touradds to Folklore: The Long Pond Studio Sessions. The latter, one of the most popular contents of the subscription service.