To this day, the influence of the podcast goes beyond the rise of audio content, but has even been a great help to the growth of digital audio revenue.
Official information indicates that it was in 2004, a little less than 20 years ago, when the term “podcast” it first appeared in the language of a society that was beginning to become much more technological.
According to what history dictates, “podcast” emerges as a contraction of iPod Y broadcast either Portable on demand (pod) and broadcastand is, today, one of the formats most listened to by audiences.
The boom due to audio content has been such that platforms such as Twitter, among others, have begun to reinvent themselves with the aim of offering said experience to their users premium (Twitter Blue), as announced a few weeks ago.
Of course, as with all audiovisual content, there are countries, regions or users that have their own preferences and podcasts are no exception.
Taking into account the latest data from the macro survey Statista Global Consumer Surveyit is in countries like Brazil (49 percent), Sweden (45 percent) and Mexico (40 percent) where listening to podcasts is much more frequent.
Podcast boosts digital audio revenue
At present, we live in a moment in which the consumption of podcasts has grown in various parts of the world, Mexico included, making it clear that what began in 2004, today, is one of the biggest bets of brands in order to reach a new audience.
Based on these data, the influence of the podcast has positioned itself beyond the classic audio content; Today, we are already talking about an industry that has generated significant income.
With higher growth rates (forecast) over the entire period from 2018 to 2027, podcasts have outperformed all other segments on this measure, while of course most of the revenue comes from transmitted itno music