In the US, the app was downloaded 656 million times in 2021.
41 percent of TikTok users are between the ages of 16 and 24.
It is estimated that on average TikTok users spend 52 minutes a day on the app.
Again, TikTok receives criticism from users, after it emerged that the social network allegedly received millions of dollars for showing weight loss ads.
The TikTok social network is one of the most used in the world and by many people. That is why the Chinese digital platform was positioned in January 2021 among the top ten social networks, registering 655.9 million users worldwide, according to a company report.
Likewise, Sensor Tower 2020, explained that it is one of the applications that has been downloaded the most in the world in recent years, with two billion downloads between the Google Play Store and the Apple App Store, is TikTok.
The accusation
According to a report, users are upset that social media giant TikTok allegedly received millions in exchange for diet culture ads on the platform.
According to reports by Media Matters, the Chinese platform accepted $4.3 million from the so-called Kilo Group wellness company.
Ads created by the Lithuanian conglomerate apparently promoted unachievable weight-loss goals, primarily through its two largest subsidiaries, ColonBroom and Beyond Body, which allegedly promised consumers quick weight-loss fixes like a flat tummy and body transformations. totals, according to the control organisms.
Pathmatics data said TikTok spent $4.3 million between the month of November 2022 and January.
This accusation comes after a year after the application modified its advertising guidelines. Recall that in 2020, TikTok restricts diet and weight loss ad campaigns, stating that the content could not “promise that the product alone, without diet or exercise, can lead to weight gain or loss”, nor could it exaggerate the performance of the product or guarantee certain results.
In those restrictions, the company also banned content that takes advantage of “users’ insecurities to conform to certain ideals or beauty standards.”
“We are introducing new ad policies that ban ads for fasting apps and weight loss supplements and increase restrictions on ads that promote harmful or negative body image,” Tara Wadhwa, TikTok’s security policy manager, said in a statement. a 2020 release.
“These types of ads do not support the positive, inclusive and safe experience we seek on TikTok,” he added.
At that, the US media attempted to reach out to TikTok and the Kilo Group for comment and have received no response to date.
But, body-positive advocate and TikToker Nikki Garza told The Post that she doesn’t think any social media platform can be a “diet culture safe space,” due to its prevalence in society.
TikTok has been involved in several accusations, especially in the United States, where this Monday, January 30, the CEO of the Chinese platform, has been summoned by the United States Congress, has declared about the failures in the privacy of the users.
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