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The function that Didi launches establishes the importance of the ticket for the apps of this segment and the value they find in being able to develop better transport practices.
With a function that is not wasted, it has given way to a new transfer experience on board private transport vehicles.
The function that opens in Mexico this 2022 is part of the offer of changes with which the apps are bringing to the market.
A new function call Didi Guest It will solve the difficult experience that account holders have in transport apps, of requesting tickets for third parties and the action ends. The decision to launch Didi Invitado in Mexico improves this practice that many carry out in which the driver arrives and asks for the account holder., however, it may be a family member such as your mother or a collaborator or friend, who makes use of the service, for whom on many occasions the drivers had to be alerted as to who was actually going to pick them up. To explain why the launch of this new function, Didi carried out a study in which it found that four percent of weekly trips in the country are requested by the app and are for other people, in addition to improving the travel experience, because 95 percent of drivers say they feel safer by knowing the identity of who will actually board your vehicles.
The user without a transport apps account
The user without an account in transport apps is an interesting profile, because it largely explains who and for what reasons a holder in them is motivated to request a trip. The previous practice has been carried out in all types of transport apps and with this a very valuable precedent is established, which is to understand the role that brands play before the consumer. Faced with this, it is important to consider what is and what is not useful for a user when fulfilling a profile.
Within Mexico, an important brand experience has been given and with this the operation that must integrate the private transport app service has been largely defined.
Regularize practices
Just as Didi launches a service to regularize practices such as requesting trips from third parties, Uber regularized the activity of sending packages, taking advantage of the services of the apps such as transportation. At the time, this led to drastic changes in the package transfer service and thus reaffirmed the importance of understanding the result. With this in mind, an important exercise is understood that measures increasingly active resources by adding the consumer to valuable activities. Undoubtedly, this has allowed a key integration in order to ensure the exercise of the brand to which users join.