Author: Aurora Writes

Undoubtedly, collaboration with specialized business partners is an important factor for the successful execution of a marketing campaign. Just as correct fiscal and financial management is key to the operation of an agency. Unfortunately, tax requirements change periodically and become more complex, such as the implementation of CFDI 4.0, not having the knowledge and control of the administrative process of expenses can cause problems in our company such as fines, surcharges and higher tax payments. ; since it is only necessary to have an erroneous data so that any invoice is no longer deductible. In a recent study carried out…

The third Monday in January is the saddest day of the year. New Year’s resolutions that are predominantly to “diet” and “exercise”. Most people usually abandon their resolutions at the end of the first month of the new year. has started the 2023, so that several people are trying in the best way to fulfill their New Year’s resolutions; however, 2 out of 3 people abandon their resolutions before January 31 according to a study. The December 31 A kind of ritual is usually carried out, where people usually consume at least 12 grapes that symbolize their New Year wishes,…

Within the list of YouTube channels with the most subscribers, it is striking that content for children has become among the favorites of audiences, which are constantly in search of more entertainment outside of content. traditional television. In the wide universe of social networks, it can be said that YouTube started everything in terms of what we know today as “content creators”, a profession that, year after year, is growing in popularity. From the outset, it is known that the Google platform already has more than two and a half billion users globally, this, according to information from the study…

This 2023, Mexico and Brazil, rank tenth in the Top 10 countries with revenue growth prospects for global companies. This year, the main areas that CEOs will be investing in are process automation. 69 percent consider that implementing AI is essential to reinvent the business for the future. The world panorama, which loomed at the end of 2022, launched a series of alerts for many industries in the world, where most have had to make changes in their objectives to get through this new year. In that same global environment, a study highlighted that eight out of 10 CEOs in…

What is ChatGPT and how to implement it within marketing? It can be established that ChatGPT how a chat system with artificial intelligence, which is one of the most capable AI systems today, capable of responding to anything that is asked of it, since this artificial intelligence is designed to hold conversations, so you only have to You have to ask him questions in the conventional way and he will understand them, to formulate an answer. In more specific terms, ChatGPT is a chat system based on the GPT-3 Artificial Intelligence language model, developed by the OpenAI company, which has…

The author of this book was head of the General Secretariat of Communication of the Presidency of Ecuador. Now, he seeks to explain the need for a horizontal communication model throughout Latin America. These types of messages are the path of “functional utopias” in tomorrow’s political public relations. Leonardo Laso was in charge of press and public relations for an entire governmentTherefore, he knows perfectly what are the challenges that professionals face when managing official communication strategies. The author of “Communication to Power”, presented his work during the recent Guadalajara International Book Fair (FIL 2022) and has begun distribution in…

STRAVA is a social network that brings together millions of athletes from all over the world. In this space, cyclists, walkers and runners share their training and race sessions. The application allows timely monitoring of our sports performance and its evolution over time. Part of the most valuable thing that its use gives us is the analysis of the large amount of information from millions of athletes that results in the discovery of truly valuable conclusions. In its latest report, the statistics show that over the past year the number of competitions that were registered prior to the appearance of…

Could it be that we are seeing the light at the end of the tunnel? The Ministry of Health (SSa) stated that in the last week there has only been one death due to Covid-19 and, at the same time, hospital occupancy has remained at minimum ranges throughout the first month of 2023. That’s right, the health authority has already been recording a decrease in cases for at least two weeks. At the end of 2022, the sixth wave reached its peak and, from the first week of this month of January, a process of decrease in the number of…

In 2020, the quick service giant registered 13.6 thousand restaurants in the United States. The fast food company ranked first, with almost 1,500 units in Europe, France, including Monaco. McDonald’s is one of the leading fast food chains in the world. Creativity in the marketing industry is vital to the success of a brand. This is the case of McDonald’s, which launched a new campaign in Spain, and surprised its consumers by creating it to the beat of Beyoncé and JAY Z. The use of public figures in campaigns will always be attractive to consumers. According to a study carried…