Social networks have become a tool for consumer complaints and recognition of brands Users make situations with brands visible in their daily lives The content and communication that occurs about brands affects or benefits their reputation and image towards society. In accordance with the Report on Media Consumption in LATAM 2021, published by the agency Sherlock Communications27 percent of Latin Americans decide to receive news through media such as Facebook, Twitter and YouTube. For brands, the news can be a tool and also a weapon that can be activated when consumers have dislikes or complaints about bad experiences. In Merca…
Author: Aurora Writes
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Through Facebook, a user said that a DiDi driver showed up, showed her his face and assured her that she would arrive safely at her destination. With the panorama of violence that exists in public transport, the user said that she felt safe when traveling with the action of the driver. Thus, the DiDi driver provided an exemplary experience. In the media and in the voice of acquaintances, it has become “common” to hear that women are violated when taking any type of transport. It seems that the entry of apps like Uber, DiDi and Cabify, the violence was going…
Starbucks is undergoing a global restructuring that includes internal policy changes that once compromised the company’s image. In this sense, we must understand the last words of the executive president, Howard Schultz, who spoke of “false promises” in a video directed at Starbucks employees. Among other things, Schultz said that at the company “many false promises have been made in recent years.” He also promised them “those days are over” and what’s up “another Starbucks” ahead. “We are going to make promises that we can keep, promises that are real and that solve the problems that exist in the stores”,…
McDonald’s Costa Rica was the victim of a cyber attack. One of your service providers suffered an incident and your customer data was left unprotected. Given the fact, the brand issued some security measures for its clients in the event of receiving a suspicious communication. The growing dependence on information technologies and the increase in cyberattacks have forced public and private sector organizations to increase cybersecurity. In recent days, McDonald’s Costa Rica sent a statement to its customers in the country that its system was violated and one of its service providers suffered an incident and allowed unauthorized access to…
Burger King’s campaign in Seville, Spain, is unleashing all kinds of comments on social networks. “They make fun of everything!” some say. Others assure that it is creative and that it links the two concepts in an excellent way. But let’s see, what is the Burger King advertising that everyone talks about in Spain? The hamburger brand has become a trend due to the controversial advertising posters placed in Seville on the occasion of Holy Week. Indeed, Burger King is promoting their new vegetarian products with phrases that have provoked many, especially the most religious. Using Holy Week as a…
Emojis are a great complement to digital written communication. Companies use it to emotionally connect with users. However, it has risks and the US authorities warned that emojis are the new way of connecting traffickers and minors on social networks. Emojis are one of the most popular means of digital expression in recent years, since their purpose is to express thoughts and emotions that complement, give strength or define the intention of a message. In marketing, companies use it to emotionally connect with users; however, like any communication tool, there are uses that could affect minors. In this sense, United…
Microsoft will allow advertising in free Xbox games. Free Xbox games like Fortnite, Call Of Duty: Warzone Pacific, Apex Legends, Resident Evil Revelations 2, have a high number of downloads. In Mexico, advertising will reach 72.3 million gamers. In recent days, users and specialized technology media said that Microsoft has begun to include ads in Windows 11. Now, according to Business Insider, the company is working on a program that allows ads to be placed inside free Xbox games such as Fornite or Rocket League. . In 2021, Microsoft’s worldwide revenue was approximately $168 billion. (mdd), had a growth of…
Through a publication on LinkedIn, HP celebrated the 102nd birthday of its worker #8. With this, the brand reminds us that employees are the fundamental part of its success and historical conformation. The recognition encourages other company employees and promotes the appreciation of human capital. HP’s history dates back to 1935 in the garage of Willian Hewlett and David Packard when the parent company was founded. From those moments it began to produce a range of electronic products to later become one of the main manufacturers of personal computers worldwide.. As a token of her history, she recognized her #8…
Recruiter does not take into account candidates’ times to schedule interviews. A candidate exposed a recruiter who called him and asked him to connect to zoom, but he was not in a position to conduct the interview. The recruiter did not reschedule the meeting, accused of lack of professionalism and not following the immediate availability in the job search. The professional network, LinkedIn has become one of the most important of the moment, since it is the main source of job search for workers and employers. With it, the relationship between recruiters and candidates has improved, it is no longer…