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Microsoft will allow advertising in free Xbox games.
Free Xbox games like Fortnite, Call Of Duty: Warzone Pacific, Apex Legends, Resident Evil Revelations 2, have a high number of downloads.
In Mexico, advertising will reach 72.3 million gamers.
In recent days, users and specialized technology media said that Microsoft has begun to include ads in Windows 11. Now, according to Business Insider, the company is working on a program that allows ads to be placed inside free Xbox games such as Fornite or Rocket League. .
In 2021, Microsoft’s worldwide revenue was approximately $168 billion. (mdd), had a growth of 18 percent compared to 2020, indicate data from Statista.
In addition, the statistics platform indicates that a similar behavior was also manifested by its profit figure, which amounted to 44,200 million dollars; 13 percent more than in 2019.
As of 2020, the most popular games on Xbox Series X/S in the United States were Call Of Duty: Black Ops Cold War (34.8 percent), Call Of Duty: Modern Wafare (26.3 percent), Assassin’s Creed Valhalla (24.8 percent ), Destiny 2 (17 percent), Forza Horizon 4 (10.2 percent), Gears 5 (9.5 percent), Tetris Effect (9 percent), Apex Legends (7.7 percent), Fortnite (6.8 percent), and Star Wars Jedi: Fallen Order (6.5 percent).
Games like Fortnite, Call Of Duty: Warzone Pacific, Apex Legends, Resident Evil Revelations 2, among many others, are free to download and have the opportunity to reach much more people than paid ones. In that sense, millions of people would become advertising consumers.
Microsoft wants to open the door to advertising in free Xbox games, what is your plan?
Through a program, Microsoft will allow placing ads within free Xbox games, one of the ways in which advertising will be displayed will be through billboards; However, there is still no information if the announcements will reach the characters, the waiting rooms or even the skins.
With the entry of advertising, Microsoft could see a large increase in its income, but it seems that the plan is different and it wants to share income with the developer of the game and the technology company in charge of advertising.
This has not been a plan that has been evaluated overnight, there are many risks of advertising in a channel like video games where users are constantly focused on the game and the last thing they want is distractions.
The decision could negatively impact the audience, since it seems that the video game industry is opening up to pop-up ads. The challenge is that the advertising does not seem intrusive and does not interrupt the game.
In Mexico, the advertising impact will be great, since it leads the market in Latin America, with revenues of approximately 1,900 million dollars, during confinement the number of gamers reached 72.3 million at the end of 2020, with an increase of 5.5 percent compared to 2019. With this, the value of the industry grew and video game manufacturers had higher profits, until the fourth quarter of 2020: Xbox, PlayStation and Nintendo led market share.