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Social networks have become a tool for consumer complaints and recognition of brands
Users make situations with brands visible in their daily lives
The content and communication that occurs about brands affects or benefits their reputation and image towards society.
In accordance with the Report on Media Consumption in LATAM 2021, published by the agency Sherlock Communications27 percent of Latin Americans decide to receive news through media such as Facebook, Twitter and YouTube. For brands, the news can be a tool and also a weapon that can be activated when consumers have dislikes or complaints about bad experiences. In Merca 2.0, the pulse of the consumer marked the trend of the 5 most viewed news items of the week.
Consumer uses “costal” as an ecological bag in Aurrerá and is arrested for taking care of the planet”
A sack got a consumer into trouble, for wanting to use it as an ecological bag in Bodega Aurrerá, he ended up being arrested at the exit of the store: “It turns out that because I brought a sack bag, they stopped me when I left, they checked my ticket, which is prohibited by the Profeco and they checked the contents of my bag. You have a thousand cameras taking care of us and those who do steal do not catch them, ”said the consumer on his Twitter account.
Find “insect” in Chedraui bread and this is how the brand responded in networks
Through Twitter, a user complained about the quality of the product of a branch of Chedraui México located in Xalapa. The consumer reported that he bought two pieces of bread and found an “insect or cockroach” inside one of them and recommended to the retailer pay more attention to the matter.
“Today I had to see the lack of quality control and cleanliness in the Chedraui Museo de Xalapa bakery, because inside a piece of bread one finds an insect or cockroach, I hope they pay more attention to this matter,” commented the user Francisco Blanco on his Twitter account tagging the brand.
Tiktoker travels to “Mexico’s Chernobyl” and this is what happened
Yulay, a tiktoker who is also recognized as a youtuber, recorded a video in the “Chernobyl of Mexico” and shared part of his experience on TikTok.
The “Chernobyl of Mexico”, according to what the tiktoker recounts, is located about 15 minutes from the city of Guadalajara, Jalisco, an uninhabited place that has about 800 abandoned apartments. It is known as the “Mexican Chernobyl” because it is an abandoned city or “ghost city”, although, according to what YouTuber Yulay also says, it is an area of great insecurity.
The La Gran Cosecha bakery, located in Colombia, has gone viral on TikTok thanks to a twerking competition of their employees. Whether for large companies or small businesses, as well as for content creators, TikTok has become a great space to connect with audiences and consumers. As part of the content of “The Great Harvest” on social networksthe brand created a twerking competition with his employees and it was through TikTok that he made it known.
His video, so far, has collected just over a million views and more than 50 thousand likes, and is, in fact, one of his most popular videos on the platform. The clip shows us, little by little, each one of the workers, who are qualified to know who is the winner..
They point to BBVA for this misleading advertising; “Prophesy help us”
Complaints on social networks can be seen day after day. There are many consumers who come to these platforms to expose the brands they consume for providing poor service, not giving them a good experience and in many cases for offering misleading advertising, as is the case of some users of the BBVA Mexico bank who point it out on Twitter for offering a false promotion, so they display them before Profeco.
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