Author: Aurora Writes

Not all companies in the market are rivals or compete with each other throughout their existence. Today, many seek to unite through a merger agreement with the main objective of achieving advantages for both. But what does a merger entail? Is it possible to maintain the original project of the companies? When should it be done? A merger turns out to be a transformation process that sometimes presents great challenges, which implies that there will be a change for all the parties involved. This will generate a new organization in which its assets and liabilities will be united to form…

The increasingly growing use of the internet in everyday life has logically resulted in a new transformation, proposing web 3.0 as the next logical step. The accelerated development of daily life within digitality has forced interaction within the internet to evolve. In Mexico alone, it is estimated that there is a growing user base of more than 84.5 million users. The evolution of the Internet, has as its main characteristic the search for the protection of personal information. Mandatory social distancing has transformed the way consumers behave, the intention of daily activities within digital immersion, has forced a large part…

The information on politics with the new digital technologies is turning to become simple entertainment. The case of the governor of Hidalgo demonstrates how the distribution of information wears down political activity and democracy itself and becomes a spectacle about the private life of the president. The leading role of politics is being taken by conflict and scandal; instead of information relevant to society. The emergence of new digital technologies and the triumph of entertainment in society have permeated the transformation of the political image. Today, the politician is seen as an actor and the electorate, the public, the media,…

music streaming industry We show you the role of streaming in the growth of the music industrywhich has already earned market favoritism. For thousands of years, music has been an indispensable part of the development of human history, but with the passage of time and the evolution of technology, listening to our favorite artists and genres has become a daily task. easier to do, especially with the arrival of streaming. Having gone through the vinyl format, cassettes, records and then digital, consumers around the world have found an ally in the streaming that is capable of accompanying them in their…

UNITED STATES Walmart steals PayPal’s CFO. PayPal chief financial officer John Rainey is stepping down from his role at the digital payments firm and starting June in the same role at Walmart, the world’s largest department store and discount retailer. He bought the first tweet in history for US$2.9 million, auctioning it off and the best offer: US$6,800. That’s right, last year, an entrepreneur paid $2.9 million for the first post on Twitter. A post by Jack Dorsey that was offered for sale at auction in the form of an NFT. HP remembers its worker #8 and celebrates her 102nd…

The tiktoker known as @elandrewww shared some tips for entrepreneurs looking to open a bar. The digital creator affirms that in Mexico there are only two companies from which to choose: Grupo Modelo and Heineken. Andrew Witchie has more than a million followers on TikTok and a cumulative of more than 48 million likes. It was with a video of just over a minute long, a tiktoker advises what beer to sell to entrepreneurs who want to open a bar. In a context in which content creators continue to set trends, TikTok has become a great platform for new generations,…

Both David J Bland and Alexander Osterwalder are authors who explain to us how important business idea management has become. In creativity we have insisted too much on the importance of good management of ideas, explained extensively by Bland and Osterwalder in their work. Within this important text, it is possible to define a series of resources that today define the power of business ideas in the day-to-day of our activities. The business ideas are important guidelines from which the challenge of a product is defined, especially when it scales in the market and, most importantly, establishes objectives around activities,…

Time for reflection or time to look back? Surely more than once we have assumed to be possessors of the bow and arrows of Phoebus Apollo, this mischievous god of the Homeric mythologies, an active and decisive participant in some Greek crusades. In battles like The Iliad, in which the Gods seem to be players on a large chessboard, and in this imaginary ring they make strategic moves to defeat their opponents. In the end, they are all Greeks and all slaves of the gods; a combat that leads to little and sometimes to nothing. The search for a pretext,…

According to the Political Constitution of the United Mexican States, the State may have the agencies and companies it requires to manage the electricity sector. Likewise, the actions of the State in the area do not build monopolies. According to the CDMX Government Secretary, the Electricity Reform will guarantee the participation of private companies. Through his Twitter account, Martí Batres, Secretary of the Government of Mexico City (CDMX) affirmed that the Electricity Reform proposed by the government of Andrés Manuel López Obrador (AMLO) does not seek to form a monopoly with the public company, Commission Federal Electricity (CFE), since it…