Time for reflection or time to look back? Surely more than once we have assumed to be possessors of the bow and arrows of Phoebus Apollo, this mischievous god of the Homeric mythologies, an active and decisive participant in some Greek crusades.
In battles like The Iliad, in which the Gods seem to be players on a large chessboard, and in this imaginary ring they make strategic moves to defeat their opponents. In the end, they are all Greeks and all slaves of the gods; a combat that leads to little and sometimes to nothing. The search for a pretext, in this case the romance between Paris and Helena, raises one of the fiercest wars in Western culture.
Between invisible arrows, so we seem to walk in our own war to capture our clients, each “flash” drawn with videos, short texts, or images, is trying to hit the target (our clients).
That universe that seemed infinite, is reduced when we describe the qualities of our ideal prospect. At this precise moment, a tunnel appears that gets smaller as you advance inside it. How difficult it becomes to describe the ideal client, this question is generally answered with inconclusive strokes. Of course, creating the image of that “target” is a bit of the first great universe that we think we know, called “The Market”.
Sometimes, when trying to decipher a venture and just after the first approach with those responsible, the talk begins with an extensive description of the product and usually this is done with a meticulous detail that amazes and reflects the passion for this product. .
In our experience, “product-centrism” is the characteristic that is most often repeated in incipient projects. How to transfer that passion in the phenomenon (our product) to what is left as circumstantial (our client)?
Is it possible to be “customer-centric” without making the team fall out of love with our product? Perhaps a first step will have to do with describing the benefits. What does this represent; redirect the focus to the why? And leave the what? (our services) in the background. This could be the right time to load the bow and start shooting the arrows and why not? Being as arrogant or more, than the very Apollo in the outskirts of the city of Ilium.