Starbucks is undergoing a global restructuring that includes internal policy changes that once compromised the company’s image.
In this sense, we must understand the last words of the executive president, Howard Schultz, who spoke of “false promises” in a video directed at Starbucks employees.
Among other things, Schultz said that at the company “many false promises have been made in recent years.”
He also promised them “those days are over” and what’s up “another Starbucks” ahead.
“We are going to make promises that we can keep, promises that are real and that solve the problems that exist in the stores”, assured Schulz.
Schultz returned in March 2022 to lead the company for the third time in his life.
He returned in the midst of a major conflict between the firm and the workers over unionization in the United States.
In the video, seen by ReutersSchultz said he’s going to focus on the various challenges that were raised by workers, such as bringing in more labor, the need for everyone to have a guaranteed number of hours, complications with ice machines breaking frequently and the maintenance in general of the entire infrastructure of the stores.
“I see that short-term decisions have been made that had adverse effects, so we are going to change that,” said the CEO who first took over at Starbuck in 1987. In fact, for many, he is synonymous with the company.
Starting in mid-2021, in more than 150 Starbucks stores in the United States baristas have called for union elections.
Of that total, at least 10 voted to join the Workers United union.
In March, a federal labor board charged Starbucks with retaliating against two workers at a Phoenix, Arizona, store for trying to join a union.
On the same day, a group of investors handling US$3.41 billion urged Starbuck to desist from sending anti-union communications to workers and to take a different policy towards unionization.
As well as an entrepreneur at Starbucks, Howard Schultz is a savvy American politician who knows promise.
He was in the company that leads the business of selling coffee between 1987 and 2000. Then he left and returned between 2008 and 2017.
Finally, he resumed the CEO role last month.
In addition to leading Starbucks, Schultz owned the NBA’s now-defunct Seattle SuperSonics, and was a member of the Square Board of Directors.
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