The arrival of the Metaverse and NFT’s are changing the game in marketinglearn everything you need to know to enter your brand in this new world thanks to the Summit that Katedra has prepared for you. A few months ago it was announced arrival of the metaversea new virtual “universe” that would completely change the panorama inside and outside the business world, since it would offer millions of people to carry out different activities of their daily lives, without the need to leave the comfort of their home, completely altering consumer demands. But the latest technological advances have not been…
Author: Aurora Writes
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Bodega Aurrerá is one of the most powerful brands in Mexican retail, becoming the Walmart business unit that generates the most sales for the company in the country. Going to the supermarket with an ecological bag has led the consumer to get all kinds of ideas, from a sack bag to used cardboard boxes. Bodega Aurrerá is one of the brands with the greatest influence on the market, so stopping a consumer who came with their ecological sack bag is a terrible benchmark for the brand. An sack, bag has gotten a consumer who made his purchases in a sustainable…
They point to companies that do not have a specialized HR department. They discuss hiring by professionals in finance or administration. The criticism of a tiktoker towards personnel management models in Mexico divides opinions. The Human Resources in Mexico they are beginning to gain notoriety with new work trends marked by the new generations and their constant changes in habits; Nevertheless, In our country, this is one of the areas with the greatest challenges for companies.because they need to carry out a correct personnel management with little practiced concepts and techniques. And it is that, as much as we would…
Elon Musk is playing hard against Twitter. He first bought 9.2% of the shares of the social network and, days later, said that he was going to offer 43 billion for 100% of the company and then withdraw it from the stock market. Faced with this decision, Twitter Inc made a determination this Friday: it will carry out a limited duration shareholder rights plan with the idea of protecting himself from the aggressive offer of the CEO of Tesla and SpaceX. Musk offered his $43 billion in a letter to Twitter’s board on Wednesday, with the aim of buying the…
This incident raises the stakes with which commercial content is generated for social networks like Facebook and the importance of prohibited copy today, which is used by the network as evidence of bad practices that entrepreneurs are not committing. The irregularities in these social networks demonstrate the challenge of doing social commerce, despite the fact that many brands are native to these media. Within social networks, an important market has been detonated, where strategies such as resolving the controversy of a prohibited copy take the look to Facebook. The complaint of a entrepreneur against Facebookby preventing you from placing an…
The social gaming It may be just what you need to boost your company’s positioning and attract thousands of digital consumers, which is why Katedra has designed an exclusive MasterClass for you. Social Gaming Marketing The video game industry It is gaining more and more importance within the new areas of consumption around the world, adding year after year to more and more players who find hours of entertainment in gaming, a fact that can help some marketing strategists who opt for constant updating. professional. According to the Statista study where it shows the revenue generated by the video game…
A tiktoker showed how much a streamer with few followers earns on the Facebook social network. More and more streamers have started using social networks like Facebook or Twitch to earn money. Facebook is one of the most famous social networks and belongs to the parent company Meta. The popularity of streamers has grown over time, a fact that has allowed many of us to wonder How much does a streamer earn on social networks like Facebook and Twitch?among other. Initiated in part by the professionalization of video games, some YouTubers who migrated to other social networks to continue performing…
Netflix continues to be the king of streaming services, but HBO Max and Disney + are taking ground. According to a study by The CIU on streaming services in Mexico, the platform is losing market share. Amazon was unseated and now ranks fourth in Mexico, while Disney+ now ranks second and HBO Max third. Netflix continues to be the leader of streaming services in Mexico, according to a study by The CIU, however, the same study indicates that some platforms are taking ground in Mexico. In fact, the platform has never lost as much market share in a single quarter…
Marcos Galperin, founder and CEO of Mercado Libre, broke into the networks this Friday, April 15, with a recommendation about a TV series that “no entrepreneur should stop watching.” The recommendation of the successful businessman points to “The Dropout”, the series that tells the story of Elizabeth Holmes, the young woman who was initially baptized as “Steve Jobs of Biotech” but whose mask fell apart years later, when the truth came out. The series, which is based on the true story of Holmes, can be seen on Star+. “Every entrepreneur should watch this series. While it shows the darker parts…