When Susan Wojcicki took over as YouTube CEO in 2014, she made Neal Mohan chief product officer from 2015.
Neal Mohan, the new leader of YouTube, addresses the priorities for 2023: supporting the success of creators, creating the YouTube of the future and protecting the YouTube community.
YouTube Shorts has surpassed 50 billion daily views as of February 2023.
Neal Mohan will be the new YouTube CEO when Susan Wojcicki He’s leaving the role later this year, so he already has some plans for how he’ll run the platform.
Recently, a few days ago, it was announced that after being in charge as CEO for almost 10 years Susan Wojcickiwill officially leave his place in Youtubeas he expressed, “to start a new chapter focused on my family, health and personal projects.”
Faced with such a situation, Neal mohanwho until now was the company’s product manager, will be in charge of occupying the position of CEO after Susan’s announcement.
“Neal Mohan, will assume the leadership role. He is an excellent leader and understands this community and what it needs today, tomorrow and in the future better than anyone. With Neal and our incredible team of employees, everyone will be in good hands,” Susan said in a farewell letter.
Given this, Neal He mentioned that he is excited about this new mission.
Thank you, @SusanWojcicki. It’s been amazing to work with you over the years. You’ve built YouTube into an extraordinary home for creators and viewers. I’m excited to continue this awesome and important mission. Looking forward to what lies ahead… https://t.co/Rg5jXv1NGb
— Neal Mohan (@nealmohan) February 16, 2023
It is evident that carrying this shit will be quite a challenge, since it is well known that this platform is one of the most influential. Youtube It was the novelty since its launch in 2005, because in a matter of minutes, it could be reproduced music or search for entertainment videos. Said platform has been innovated to continue positioning itself as the leading platform in the reproduction of videos and music, since it currently has some great opponents such as TikTok, Facebook either Spotify. With the release of Youtube Shorts, the platform’s own short-form vertical video feature, YouTube has continued to adapt to user demands. This feature was introduced globally in June 2021, Youtube Shorts It has had a growth exceeding 50 billion daily visits in February 2023.
These would be the plans of Neal Mohan as the new CEO of YouTube
Neal Mohan He has a BS in electrical engineering and an MBA from Stanford University. In 1996, she began her career at Accenture and later joined a startup call NetGravity.
It should be noted that Mohan is really valued in the industry, as large companies have sought him out in order to hire him, among them is Dropbox and Twitter. However, Google offered him $100 million to prevent him from accepting those offers.
part of the mission Neal mohan as YouTube CEO will be to continue building a vibrant and diverse platform that connects creators and users from around the world.
As mentioned in a recent letter On the YouTube blog, Mohan considers the content creators on the platform to be “the heart of Youtube“. And because of that, ensuring your success will be one of the priorities you will focus on as CEO.
“Today I’m giving you an update on our key priorities: supporting creator success, building for the future of YouTube, and protecting the YouTube community. Creators and artists are the heart of YouTube and I will continue to put them first. In the current challenging macroeconomic climate, we offer opportunities to grow a business on our platform.” He noted the statement.
One of the important priorities for the new CEOis to give creators more ways to earn money, since Youtube seeks to help creators to offer more tools so that they can earn a living doing what they love.
Another important priority is also hearing from creators, for this Mohan is looking to meet more creators in person to hear how he could support them in Youtube.
Improving the experience in the future of Youtube
The company seeks to bring the best content to YouTube, as they recently sought to bring the Shorts mobile experience to a format suitable for TV. In addition to Primetime Channels, a new way for users to view content from their streaming services in the app.
Likewise, it is also sought that Youtube Shorts continues to grow, and is the most chosen tool for creators, for this, the priority of Youtube Shorts is to give creators greater reach, Shorts now averages over 50 billion views daily. And last year, the number of channels uploading Shorts daily grew more than 80 percent. However, this is still a challenge since it is well known that TikTok It continues to grow continuously, as it is well known that it is the leading platform for videos in vertical format, it ranks as one of the leading applications in the Google Play Store and Apple App Store worldwide. According to Statista, User numbers have been continuously skyrocketing and rising on both Android and iOS devices, reaching over 30 million and 120 million monthly active users by January 2022.
Neal mohan With his vast industry experience and in-depth knowledge of YouTube, he is likely to succeed in this all-important challenge to further rank YouTube.
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