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CM.com ensures that conversational messaging is the tool that guarantees the best communication between the company and the client.
Through preferred communication channels, customers can effectively reach their audience.
Conversational messaging takes into account all the factors that make omnichannel a necessary resource for companies.
In times where omnichannel is everything, it must be recognized that bets like that of CM.com for conversational messaging is a step into the future. And it is no secret that communication is the most important thing. From it is how they manage to attract customers, but it is also from it that conversions are achieved. It is even more important to keep these loyal ones, because in such a competitive market, it is always necessary to be clear and bet on fast and effective omnichannel communication, remembering that users are increasingly interested in the speed of response from companies.
What customers are looking for when communicating is to always have a response from the brand; conversational commerce is a little explored concept, however it responds to many insights. And it is that, sometimes, we prioritize the communication channels that we believe to be effective and essential, however, we forget that the choice responds to an approach in relation to the client. In this sense, the solution is part of a hyper-personalization campaign.
CM.com, the commitment to conversational messaging
The first step to recognizing that the best way to achieve effective communication with your customers is through conversational messaging is that customers are always looking for an open and effective communication channel that suits their preferences, prioritizing the use of the mobile phone and optimizing all contact channels, such as email or your website, or your preferred digital messaging channels, such as WhatsApp Business, SMS, RCS, Apple Messages for Business, Facebook Messenger, Instagram Messaging, Twitter, and Google’s Business Messaging.
For this, it is essential to know what channels your customers use and which ones are their favourites. The importance of understanding customers and removing obstacles to direct communication is the goal that will allow you to provide them with a unique experience.
To think about conversational messaging is to go beyond the obvious, it is to consider everything that has been overlooked and that prevents companies from being in contact with customers. 24/7. For this reason, the intention is to facilitate your work and always be present with the client, so that they know that they are important and that you listen to them.
The objective is to personalize the message with Mobile Marketing Cloud through an omnichannel solution that includes each and every mobile messaging channel like SMS and WhatsApp, allowing marketers to create superior experiences that increase engagement and conversion.
For this, the notifications push they’re a great weapon, allowing you to instantly send discreet but timely calls about a booking or shipping update; send reminders of deliveries, orders or appointments; and not only retain your audience, but constantly engage them in the action with personalized promotions and discounts in real time.
Customer service is also essential, obviously remembering what their preferred channel is, providing the attention they demand. Thus, it is important to integrate a chatbot and that will reduce the workload of your customer service team, one that can always answer, increasing the possibility of solving customer problems in a single conversation from a single inbox, no matter what channel they communicate from with your brand, generating an omnichannel contact. Mobile Service Cloud, CM.com’s customer service platformaims to deliver a great customer experience by automating conversations at scale.
This resource attracts customers and increases their commitment to the company. It will also allow you to combine mobile messaging channels in your marketing campaigns in order to achieve a high conversion rate.
In addition, among the benefits are generating a global reach, with which messaging is faster; a perfect integration of API and software solution; simplified communications; real-time reporting and analytics; scalability and reliability especially for companies.
Omnichannel messaging is not an option for companies, it is a necessity. We must not forget that users are no longer limited to calls, but they are not looking to download more either apps that clutter their memory. Every minute more than 41 million messages are sent by different means, so if you want to cover the demand, it is essential to adopt this model.
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