The shortage of semiconductors, which has limited the inventory of several models, as well as prices and equipment have contributed to changes in the top 10 positions in the sales table. General Motors, for example, is only three tenths of a point behind Nissan, while other brands that for years remained in the middle of the table, such as Suzuki, are now in ‘the big leagues’.
nissan
The Japanese automaker took “the sales crown” from General Motors in 2009, by positioning several of its models among the best sellers in the midst of the economic crisis. Tsuru, Sentra and the NP300 pickup -which then had a version with a wooden grille box that became popular due to its versatility and competitive price- were the models that remained the best-selling brand in Mexico for years.
Today, the brand still maintains several of its models among the 10 best sellers in the market, such as Versa, of which it has sold 35,131 units between January and September. The Sentra compact sedan, NP300 and March also make the list, according to AMDA data.
From January to September, the Japanese company accumulates 15.5% of the market, with 120,864 units sold, however, this percentage decreased compared to last year. In the same period, but from 2021, Nissan had a 20.7% share, that is, one of every five cars sold was of this brand.
But now, the gap against the second competitor has been reduced to just a few tenths of a percentage point.
General Motors
The American manufacturer one of the oldest brands in the Mexican market is about to overtake Nissan thanks to the fact that it has reinforced the offer of its volume brand, Chevrolet, with affordable Chinese-made models.
General Motors currently markets the Chevrolet brands, with which it competes in the volume segment, while with Buick, GMC and Cadillac it covers various segments of the premium market. Among the best-selling models of the manufacturer, the subcompact Aveo Chevrolet stands out, of which it sold 28,211 units from January to September, positioning itself as the most commercialized model within the segmentwhile Onix, also from Chevrolet, was placed among the compact ones, with 16,426 units, occupying the second position.
Both models are manufactured by the Chinese manufacturer Saic.
At the end of September, General Motors was positioned as the second manufacturer best seller with 118,313 units sold and a market share of 15.2%, getting closer to Nissan. This represents a big jump from the same period last year, when it ranked as the third best-selling brand, after Nissan and Volkswagen, with a 13.1% share.
Volkswagen Group
The German automaker arrived in Mexico in 1965 and soon became popular in the market thanks to iconic models such as the Sedan, known as “vocho”, or the combi Today, the German group markets, in addition to its flagship brand, the volume brands Seat and Cupra, and the premium brands Audi, Lamborghini, Bentley and Ducati.
Although Volkswagen’s market share has decreased in the last year, going from 13.2% between January and September 2021, to 11.0% in the same period this year, the German automaker remains the third best-selling in the country. .
Until now, one of its main sales engines had been the sedan subcompact Vento, which with 14,257 units sold between January and September, was positioned as the third best-selling subcompact in Mexico, while the Saveiro pickup is also the third best-selling model in this segment, with with 13,311 units.
Volkswagen, however, could have a slight setback after the end of Vento’s marketing this year, however, it will seek to compensate. expanding versions of Virtus.
Toyota
The Japanese manufacturer arrived in Mexico in 2002 and today is the brand that generates the highest sales within the hybrid segment within the local market, with an offer of six models: Prius, Corolla, Cambry, RAV4, Sienna and Tundra.
Unlike other volume brands, which have subcompact sedans among their best-selling models, the best seller of Toyota is the pickup Hilux, which between January and September was the second best-selling model in its segment, with 17,163 units placed in the local market.
Since 2016, the Japanese automaker has ranked fourth as the best-selling brand. Throughout the first nine months of the year accumulated 8.8% market share with 68,701 units, according to AMDA data.
Kia
The South Korean brand arrived in Mexico in 2015 and three years later managed to position itself as the fifth best-selling brand in the country, position that it has maintained to this day.
Among its best-selling models are Kia Riowhich is offered in a sedan and hatchbackand of which the brand sold 38,226 units between January and September, becoming the best-selling model in Mexico.
With a total of 66,580 units sold in the first nine months of the year, Kia accumulates 8.6% share in the local marketa figure that increased 0.5% compared to the same period in 2021.