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The economic benefits of the 2026 World Cup will be around 520 million dollars.
The 2022 World Cup will kick off on November 20.
The Nike company has just presented a promotional video entitled “Nike FC Presents the Footballverse” on its YouTube channel, with soccer legends such as Mbappé, Ronaldinho, Cristiano Ronaldo, among others.
This brand activation just shows that the 2022 World Cup is just around the corner and will kick off on Sunday, November 20 in the host country Qatar. The World Cup is characterized by having a wide variety of sponsors, as everyone wants to be part of this event, which takes place every four years.
World Cup sponsors
All kinds of brands are present during the World Cup, including technology brands, sportswear, footwear, drinks and food, etc. The official sponsors of the FIFA They are Adidas, Coca Cola, Wanda, Hyundai, Visa, Qatar Energy, Qatar Airways.
However, although the 2022 edition of the largest sporting event in the world has not yet started, and although the road seems distant, preparations are already being made for the next edition of the World Cup 2026, which will take place in the United States, Mexico and Canada.
Some of the matches in Mexico will be played in the country’s big cities, which are Mexico City, Guadalajara and Monterrey.
The next World Cup represents an expense for Mexico, since it will have to invest in improvements and remodeling of the facilities; However, the reward will be the best, because while the investment in the stadiums will be less than 160 million dollars, about 3,200 million pesos, the direct economic benefit will be about 520 million dollars, it is that is, around 10,400 million pesos, has estimated the President of the Mexican Soccer Federation, Yon de Luisa.
Nike presents the footballverse with football legends
We know that the metaverse is causing a lot to talk about, so it is not a surprise that Nike has taken advantage of that to present its version that it named: “Nike FC Presents the Footballverse” on its YouTube channel. The video is very well thought out and made in a very strategic way, since it was only a week before the start of the World Cup with some of the best soccer players in the world, such as Mbappé, Ronaldinho and Cristiano Ronaldo.
The most creative thing is players become pixelated animated characters.
In fact, at the beginning of the video you can see Cristiano Ronaldo Jr, the first son of Cristiano Ronaldo, who at only 12 years old promises to be the next soccer legend.
Cristiano Ronaldo is one of the most beloved players and with the most followers on social networks, he has 496 million followers on Instagram, which is why he has been in charge of promoting very well together with Mbappé Nike.
However, this is not the only promotional that makes use of great soccer stars in conjunction with the Qatar 2022 World Cup.
You may be wondering why Messi is not in the Nike promotional, if he is one of the most important and successful players, this is because he is in the Nike promotional adidas, that they are not left behind, since in a video you can see Messi with his Argentina team shirt playing soccer, as well as other important players getting ready for the World Cup and waiting for a bus that, indeed, is from Adidas, all this with an iconic and energetic song.
The most recognized sports brands such as Nike and Adidas do not miss the opportunity to show ingenuity and creativity to make their names known through the best players, in addition to one of the most important football events that is the World Cup. 2022 in Qatar, with these videos the World Cup has practically already started.
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