In 2022, the market value of the video game industry reached a value of 198.5 billion dollars.
Video game competitions totaled approximately $940 million.
Fortnite accumulates 350 million players around the world.
Collaborations between brands are the favorite strategies of brands in recent months. An example is the recent launch involving Nike and Fortnite, who made a sports crossover that includes various products that video game players can enjoy.
Currently, there are many brands that are joining the video game industry, which is why they are launching projects with relevant brands in the sector.
Given this, social gaming marketing arises, which is defined as a communication strategy that consists of making your brand present in relation to a video game. And brands can carry out social gaming marketing strategies by collaborating with a video game or even creating their own game.
This is due to the great growth of the industry, which according to data from Statista estimates and GlobeNewswire, where in 2022, this market reached a value of approximately 229 thousand 400 million US dollars and it is expected that by 2027 the value will increase by about of 172 billion.
All this data is a great tool for brands, which are using social gaming marketing to expand their reach, since millions of users can access these games from anywhere and with any device connected to the Internet.
Nike and Fortnite
On June 16, the new sports crossover between Nike and Fortnite was revealed. The collaboration was announced by Nike on its social media account, where the brand added the words “On 6/20, the ultimate sneaker quest begins.”
So far it is known that this collaboration will bring an event that will use Unreal Engine, which suggests that it could be a Nike-themed creative island.
According to data leaked by iFireMonkey, the “Airphoria” event will include skins and cosmetics designed by Nike, as well as special rewards for Swoosh members.
But it’s also possible that there will be challenges for players to secure free cosmetics, similar to the past Jordan x Fortnite event.
On 6.20 the ultimate Sneakerhunt begins. 🏙️🌬️ pic.twitter.com/QgMyA1uXRT
— Nike (@Nike) June 16, 2023
The Nike x Fortnite crossover will launch with the v25.10 update and more information on it is expected to be revealed over time.
Let’s remember that Fortnite has collaborated with celebrities and brands in their video games, such as the NBA Creative Hub and the NBA All-Star Hub with the gamer brand.
But also brands like Heinz got together with the video game and created a game to educate today’s youth about the preservation of today’s agricultural resources around the world.
In short, this is how, in a creative and fun way, brands are bringing strong launches to the new generations of consumers, who are increasingly attracted to social networks and video games, which is why companies are betting on these tools your advertising campaigns.
Now read:
Woman paints her laundry room to renovate it and gives controversial publicity to Comex
User reveals what she has learned in 3 years without using social networks
Latam countries that stood out in the Health & Wellness category