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The world of marketing is dynamic and changing, so trends, technologies and tactics are never final.
In the sector, an investment of 642 thousand 86 million dollars in digital media is expected.
It is estimated that digital marketing worldwide will see a growth of 42 percent.
The industry of marketing is one of the most important in the world, that is why standing out in this area it goes hand in hand with the professional training that the profiles that make life in this area have.
Before that, it is the School of Marketing (Edem, which has opened the first 2023 edition of its famous Digital Marketing Diploma, which aims to prepare industry leaders for the new challenges that arise.
In this sense, education and practice in every profession is essential. Stay up-to-date with market changes skills and trends is relevant to this career that is being updated like everything related to digital.
At present, digital marketing is present in all sectors, and it is that this type of strategy generates greater investment, information that certifies data such as 49 percent of specialists, digital marketing channels, are the ones with the best return.
You will learn all this in the Edem Digital Marketing Diploma
With more than 10,000 professionals as a reference for success, this diploma is about two months distributed in 45 class hours and 15 online sessions, where specialists will address the advantages of understanding and applying the different digital marketing tools that today are prioritized in any global strategy investment and that have been shown to increase the profitability of relevant companies in Mexico and the world.
With Edem’s Digital Marketing Diploma, applicants, recent graduates, active professionals or amateurs in the advertising sector, They will be able to identify the most appropriate communication techniques for the digital environment, its repercussions, challenges and opportunities.
will also be understood accurate data on how digital marketing has become the most efficient way to plan, manage and measure the diffusion of online campaigns thanks to the knowledge of all the legal aspects that regulate the internet and trends in social networks.
Who teaches it?
With the high standard of being one of the best training offers in Mexico and Latin America, Edem’s Digital Marketing Diploma It has great professionals, who are leaders in the advertising market in Mexico and who will be imparting their knowledge such as: Gerardo Santamaría, Marketing Manager of Bioparque Estrella; Cynthia Solis, member of the Advisory Council of the Telecommunications Institute; Ana González, CEO & Founder of Levadura Digital Agency; Alberto Carreón, General Director of AXISKG; and Guillermo Perezbolde, CEO of Digital Mind.
The themes that are touched these two months They are divided into information of interest such as:
1.- Introduction to Digital Marketing
- Key concepts of digital marketing.
- Digital influence.
- Digital marketing tools.
- Transmedia Storytelling.
- Integration of the digital shopper with the new media.
2.- Branding in digital media
- Web conversion creation.
- Types of online advertising.
- SEO performance metrics.
- Marketing Automation.
- Mobile Marketing.
- Native Advertising.
- e-Commerce.
- Online media plan
3.- Strategy and digital planning
- Elements of the digital strategy.
- Goal setting.
- Selection of channels and media according to the type of strategy.
- Budget based optimization.
- Results measurement
4.- Interactive Legislation
- Data Protection.
- Regulation on advertising.
- Rights and obligations in the digital environment.
- Unauthorized use of trademarks.
- New technologies
- Organic VS Paid Reach.
- Algorithms in social networks.
- Tools in social media.
- Social Media Methodology: meaning, objective, planning, action and measurement.
- METAVERSE.
When it starts?
Based on the technology and digital tools that have emerged over the years, thanks to its flexibility, students who decide to take This diploma will be able to interact with the teachers and with the participants of the program during the classes, which are taught in zoom and are recorded to consult whenever they want.
Sign up for online classes that will take place every Tuesday and Thursday from February 28, 2023, from 6:00 p.m. to 9:00 p.m.
Do not stay behind to continue growing in the industry and increase your knowledge, you can still be part of this enrollment and Obtain a certificate in Digital Marketing.
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What will you learn in the Edem Digital Marketing Diploma?
Learn to use TikTok for your company with this EDEM course
Learn digital marketing skills with this EDEM diploma