If something was criticized Twitter since before the arrival of Elon Musk it was the lack of more and better monetization tools for content creators. Although the social network implemented features such as tips, Super Follows and Pay Spaces, none achieved a truly significant impact. Therefore, the new owner of the company has announced a new plan to make it rightalthough with certain peculiarities.
According to Elon Musk, Starting today, Twitter will share its advertising revenue with content creators.. In a brief tweet, the tycoon explained that users will receive a portion of the money they enter for the ads that are displayed in the responses of their threads. But what is truly curious is that only those who pay for Twitter Blue will be eligible for this “benefit”.
This means that if you want to receive a piece of what Twitter generates for advertising in your content, you will have to pay at least 8 dollars per month ($11 if you subscribe from iOS or Android). Undoubtedly, the strategy proposed by Elon Musk seems to defy any kind of logic; although what is most shocking is that there is no more information available in this regard.
The official Twitter profile with news for content creators He has not yet published anything about this measure. In fact, the account has not registered activity for more than a week. And the frequently asked questions section has not been updated to reflect the most important of this new proposal either. So for now we can only use the little that Elon Musk has said to understand what this story is about.
Elon Musk launches an eye-catching strategy to attract content creators
As we already made clear, Elon Musk’s plan brings more doubts than certainties. Is it that, beyond the Twitter Blue requirement, will content creators have to meet other parameters to receive advertising revenue? It is true that the publication of the tycoon talks about “eligible accounts”which suggests that there will be additional guidelines to access the distribution of money, but for now it is unknown what they will cover.
Seeing what happens with other social networks and platforms that already use methodologies of this type to reward content creators —YouTube and TikTok, for example—, it is logical to think that the accounts must have or reach certain marks of followers and interactions to benefit financially. But the lack of clarity today makes it impossible to know how Twitter will play its cards.
Regardless of how eligibility is approached, Elon Musk’s announcement leaves many other questions up in the air. First of all, does not indicate what percentage of money distribution will be accessed by content creators. But he also does not specify if any control method will be implemented over the monetization of inappropriate publications, beyond the message of “freedom of expression” that the tycoon has repeated from the beginning. And the list of questions goes on.
With this announcement, Twitter closes a tremendously eventful week. Elon Musk’s platform was heavily criticized for removing free access to its API, which will affect countless third-party services. While today it was announced that Twitter Blue is now available in more countriesincluding Spain.