The numbers speak for themselves. With just under six hours of content and after just five days on the air, Luis Enrique’s brand new Twitch is sweeping and, incidentally, raising blisters for his way of using the platform to tell what he wants without the restrictions or the quarrels that have characterized his relationship with the media in recent years. A true phenomenon that continues to set precedents for understanding information outside of the large media groups.
Some numbers. In five active days, Luis Enrique has already accumulated 617,000 followers, who have come to add up to more than 537,000 hours of content played (from just five videos). He has reached a spectacular peak of 152,078 simultaneous viewers, with an average of just under one hundred thousand. This average is important because it is used to determine the streamers with more viewers, and in that sense Luis Enrique is already a star, ahead of experienced users of the platform such as Ibai (by little) and placing himself in sixth place in the top.
Philosophy on Twitch. A practical expression of the impact of these figures is in his recommendation of a book on Stoic philosophy (of which the coach is devoted, having come to quote Seneca or Marco Antonio in his live broadcasts): ‘Man in search of meaning’. In it, Viktor Frankl narrates his chilling experience in the concentration camps and extracts from that experience a personal way of seeing life. Despite the harshness of its subject matter, the book was placed in the best-seller category of Philosophy on Amazon the next day.
Luis Padrique. Luis Enrique’s style doesn’t have many mysteries, although he has adapted surprisingly well to the format: they are long sessions, lasting just over an hour a day, in which he rambles on about what is happening to him and answers questions from the fans. , which as always in these cases go from the most interesting and incisive to the most everyday. He still lacks, yes, to reach the naturalness of Kun Agüero, who makes much longer and more sophisticated videos, and is now broadcasting the World Cup from Qatar in sessions of more than three hours.
This label that is close but without losing its forms has earned him the nickname “Luis Padrique”, with which appears in social media trends almost daily. Although the nickname came from before: his vehemence when facing the press and defending his decisions at the head of the National Team already made his most poisonous statements be defined as “padreadas”. But it is now that a nickname has gone viral that not only extols him sarcastically, but also exposes his enemies in the media (“fathering” is also ownearin terms of video games)
Meme meat, but professional. Luis Padrique’s style is the one that is causing the audience of his Twitch profile to skyrocket. He is the one who allows her to talk about having half a dozen eggs for dinner (three boiled and three fried, he clarifies) or the myth of sexual abstinence before sports. And immediately afterwards, to analyze with a good critical eye and modesty the victory of the National Team against Costa Rica (“praise weakens, we know it, and we are not going to fall for it,” he said). That is, the type of statements, from the most banal to the most analytical, for which the media would kill.
What do twitchers eat us? And that is, possibly, what has made the coach the target of the wrath of the conventional media (some, like COPE or ‘El Chiringuito’, already had it in for him). There is already a certain animosity from the dinosaurs of the sports press towards names like Rubén Martín, Miguel Ángel Román, Evangelio, Siro López or Gerard Romero, who succeed on Twitch, but everything seems to have been put on the table, with even more impudence, when it is Luis Enrique who is in front of the webcam.
Since the Selector began with his particular chronicles we have witnessed ugly things from the traditional press such as Paco González’s acid criticism of his work as streamer waves long faces of Paco González, Jorge Armenteros and Pepe Domingo Castaño from COPE in the defeat of Costa Rica. The situation has reached the point that Ibai has come out to defend the work of the Selector, stating that thanks to Twitch the players are receiving support and that makes them improve their performance. Goal in the field, peace on Earth.