- From March 23 to 27, more than 60 well-known brands, artists and designers within the fashion industry will present their virtual collections in the new fashion district within the Decentraland metaverse.
- The event is designed to present fashion in all possible forms, from art, film, photography to fashion beyond the confines of reality.
- The fashion week will take place in the Luxury Fashion District.
You’ve probably heard of Fashion Week taking place in big cities like Paris, Tokyo, New York or London, but now it’s taking place for the first time in the Decentraland metaverse.
From March 23 to 27, more than 60 well-known brands, artists and designers within the fashion industry will log on to Decentraland pTo present your virtual collections in the new fashion district within the metaverse.
A milestone in the fashion industry
According to him Press releaseFashion Week, or known on networks under the hashtag #MVFW22, this event will be a mix of legacy luxury fashion alongside digital brands showcasing their long-awaited collections.
David Cash, organizer of the event, assures that the event is designed to present fashion in every way possible; from art, cinema, photography to fashion beyond the confines of reality. And it is that, as Cash establishes, in the metaverse everything is possible.
But, in addition to the fact that in the metaverse there are no limits, here everyone is a VIP guest. Yes, anyone can log in, dress their avatar to the nines and take a front row seat.
“We simply level the playing field for the world of fashion and lower the limitationss,” Decentraland Foundation Creative Director Sam Hamilton said in a press release.
What to expect?
The fashion week will take place in the Luxury Fashion District and will feature the presence of brands such as Dolce & Gabbana, Tommy Hilfiger and Etro, along with digital fashion brands such as Fabricant.
However, being the metaverse, the experience will be far from limiting. The event will not end on the catwalk; its participants will be able to have different artistic and shopping experiences every day until March 27.
For example, the event was kicked off by Selfridges opening its flagship store in the metaverse. The event was accompanied by an immersive experience with Poco Rabanne and Victor Vasarely.
And even just like fashion week in physical life, Dolce & Gabban, Faith Connexion, Blond:ish and Imitation of Christ took it upon themselves to host after-show parties, so some of the names you can expect attendees at the parties are: Bob Sinclar, Metaloop and DJ ICYKOF.
Areas you must visit
To enjoy fashion week properly, you will need to take into account the following areas within Decentraland:
Luxury Fashion District: Here it will be, in a way, the center of the event. In this area you will find catwalk shows and luxury shops. Therefore, it will offer an immersive experience in the fashion industry.
Rare Street: It consists of a temporary space with pop-up stores including The Fabricant, Perry Ellis, Artisant in collaboration with Puma, and much more.
Parcel-MetaParty Community Precinct: In this area, experiences with mini-games, a chill-out floor and a fashion show will be offered.
There will be many more areas that will be designed to offer an immersive experience for all users.
Don’t worry though, Decentraland has designed a calendar with the events that will be taking place in each time block and, furthermore, in which zones they will take place.
How to attend Fashion Week?
Contrary to what many might think, entering the Metaverse is not that complicated. But still, the Decentraland team has put together a detailed guide with step by step. The steps will be summarized below:
- Enter Decentraland: Through the Genesis Plaza (default location) or directly to your area of interest, for example if you want to attend an event in a specific area. To access a specific area of the MVFW, you can do so in the event home page selecting the area of interest below the agenda.
- Design your avatar: After connecting your wallet or even selecting ‘Play as guest’, you will be able to design and customize your avatar.
- Explore the metaverse!
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