“Individual commitment to collective effort is what makes a team, a company, a society and even a civilization work” – Vince Lombardi, American, American football coach and CEO of the National Football League Since we are born we tend to form groups. The family is the first and throughout life we develop and define ourselves forming relationships with other people similar to us. The group gives us strength, identity, representativeness, voice, security. At the business level we meet and there are associations or unions that integrate businesses that can compete with each other in the market, but that together grow,…
Author: Aurora Writes
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It is clear that rent, tuition or services such as water, electricity or gas will not go unnoticed, but have you recently quantified your spending on cigarettes, sweets or Uber trips? Are you clear about how much you have paid for parking or tips? If you answered yes, let me contact you for advice on controlling my expenses! But if, like the vast majority of us, you have answered that you have no idea, it is likely that ant expenses have made their own in your pocket and therefore, this column that transposes this example to business will interest you,…
I think it is difficult for us to be aware of how vulnerable we are if we do not know the subject in some depth. But facts like the one reported last week by the Credit Bureau that detected the sale of Bureau user information on social networks can make many hair stand on end. Although it is data from 2016, social networks may currently be offering the highest bidder information about their credit history, mortgage or vehicle payments, and even their punctuality in paying for services. That data may now be in the hands of fraudsters, organized crime and…
Electronic Arts Inc. is one of the world’s leading video game developers and distributors. EEA netted close to US$7 billion in its 2022 fiscal year. The athlete from the Netherlands receives 21.9 million dollars a year and is the second highest paid driver in Formula 1. In order to dominate the physical and virtual market, Electronic Arts Inc. has established a sponsorship and collaboration alliance with max verstappenleading Dutch Formula 1 driver who It will be the official image of EA Sports in this 2023. And it is that, since the purchase of Codemasters by Electronic Arts, a large part…
This Monday, February 6, the first holiday bridge in Mexico is celebrated, where millions of Mexicans have decided to travel to rest this long weekend. If you stayed at home and want to enjoy the days, technology is the best tool, since it is present in each of our days, where from the use of cell phones to smart speakers can improve our mood. That is why, we invite you to enjoy the best technology that the Misik company has among its products. Technological devices have become humanity’s best tool, where according to data from the United Nations, it can…
Lacoste is one of the leading apparel brands and has consolidated a very important sales resource: creativity focused on business. Like Lacoste making changes, Burberry unveiled its new image in the market. There are elements that we cannot lose sight of in current brand communication and that is the impact of inflation. lacoste has a new creative director and her arrival is part of the changes (remove hiring) that they are doing in the fashion industry in inflationary times, where HEY realized in a study that it is the most affected by the price volatility that has been registered in…
Nike is the world’s largest supplier and manufacturer of sports footwear and apparel. The company’s revenues exceed $6 billion globally. Other companies within this industry are adidas, Puma, and Under Armour. The advertising campaigns They continue to dabble with new technologies, now Nike enter the world 3D and launches new Campaign for their Nike Air: Born from Tomorrow. An investigation reported that the sales growth forecast of the main sports apparel, accessories and footwear companies worldwide during 2022 is led by Lulemon Athletica Inc, with an increase of 20 percent, followed by Columbia Sportswear Company and Adidas AG. with a…
Promote your company in the gamer industry and register in ENDGAME, the most important video game magazine in Latin America. Although this industry has been formed for years, video games reached a market value in 2021 of approximately 198.5 billion US dollars and, according to a report by Mordor Intelligence, it is expected that by 2027 this will increase to about 141, 6 millions. Like all industries, this one also has its leading markets; According to a study by Spanish Video Game Development, China leads the world market, with revenue in 2021 of more than 46 billion US dollars from…
Burberry is one of the most valuable brands in the apparel market, where it stands out for its trajectory and textile innovation. The fashion market has determined radical changes in the way brands interact with the consumer. Fashion brands like Burberry o Zara are promoted with key sustainable actions, on how to interact with the consumer in times of inflation. Fashion brands betting on promotion actions in inflation, where their image or operation betting on measures such as sustainability, seem to be the guideline to follow in the segment due to a key point and that is that consumer discretionary…