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Nike is the world’s largest supplier and manufacturer of sports footwear and apparel.
The company’s revenues exceed $6 billion globally.
Other companies within this industry are adidas, Puma, and Under Armour.
The advertising campaigns They continue to dabble with new technologies, now Nike enter the world 3D and launches new Campaign for their Nike Air: Born from Tomorrow.
An investigation reported that the sales growth forecast of the main sports apparel, accessories and footwear companies worldwide during 2022 is led by Lulemon Athletica Inc, with an increase of 20 percent, followed by Columbia Sportswear Company and Adidas AG. with a growth of 12.9 and 10.3 percent respectively, this according to S&P Equity IQ; adams moss capital.
Nike is the clothing brand of highest value in the world in 2022according to information collected by Bran Directorythis company had a value of more than 33 billion dollars, followed by Louis Vuitton and GUCCI with a value of more than 23 billion and 18 billion dollars respectively.
In the world the size of the sportswear market has increased since 2020as reported MarketWatchduring this year there was a growth of more than 340 billion dollars, in 2022 the increase was registered to more than 370 billion dollars, this same study revealed that by 2027 it is estimated that the market will grow to more than 455 billion of dollars.
Nike conquers with campaign in 3D world and arrives Nike Air: Born from Tomorrow
Nike launches its new campaign for its Nike Air, called Born from Tomorrow, this work was carried out by Ballistic, Tibz & Ferratche, in the video the new golden sneakers are shown, which are located above the buildings, and show their appearance in a format 360°.
The campaign was inspired by science fiction films such as “Interesellar” or Kubrik’s classic, “2001: A Space Odyssey”, according to Tibz & Ferratche the idea was a time traveler who comes from the future and wears the new Air Max 97 to Earth. His goal is to use color, reflections and transparency to resemble a metallic universe. In addition, this video was made with the help of 3D artists Vincent Goy and Hugo Loiseleux.
The spot was made in 3D using Blender, the creators Tibz & Ferrache declare that the creation process was meticulous, from pre-production, storyboard, in addition to the script, which facilitated its production and post-production, also, as they mention, they favored camera movements to create dynamism, compared to character animation. and complex elements.
“We are very grateful for the trust and creative freedom that the teams at Nike and SNKRS have given us. It’s very nice for directors and, in general, for creatives who given carte blanche, to be able to express themselves freely and play with the codes of a legendary brand.” – Tibz and Ferratche on the campaign for Nike.
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