Author: Aurora Writes

The decision of Zoom makes us consider INEGI figures, revealing the labor situation in Mexico. As Zoombig tech like Google, Amazon and Facebook have announced massive layoffs. Inflation has led huge tech companies to make sweeping human resource decisions. Zoom is considered as the apps hero of home officebut that magic ended, now that he announced the dismissal of more than a thousand employees, thereby imposing a new economy. This has undoubtedly marked a very important resource and that is knowing the reasons that huge companies use to get rid of talent. If we see the figures of the National…

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Technology is a widely used tool throughout the world, especially in these current days, since it offers great help. At home there are many devices that can help us maintain a perfect place, having control over security, communication and even lighting, so if you want to start transforming your home more intelligently, do not hesitate to do it through home automation of Nethome. Among all this, home automation enters, which is a term that refers to the set of technologies that allow the automation and intelligent control of the home. Given this explanation, it can be known that smart homes…

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The Agency for Disaster and Emergency Management said that in Turkish territory alone, at least 5,600 buildings collapsed. Two days after what would be the worst earthquake to shake Turkey in a century, the “black” balance rose to 5,000 dead and 21,000 injured. Given the fact, the Government of Mexico offered its help with a group of specialized rescuers. Various Artificial Intelligence tools (AI) make it possible to graphically represent the emotions and passions of Internet users Just by describing moments, spaces, environments, features and even subjective sensations, even when it comes to an event as shocking as the 7.8…

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In November 2022, Google managed to generate 85.1 billion visits. International Internet Day was proposed by the INSAFE network and has been celebrated since 1997. Google is the most used browser in the world. The company of Google has taken advantage of the fact that it is celebrated safe internet day to improve and strengthen your security on the platform. With this, new changes will be implemented where the explicit images that appear in the search are involved. safe internet day He International Safe Internet Day (Safe Internet Day) is celebrated on February 7, this takes place on the second…

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The NFT’s market is expected to grow annually by 51 percent until the year 2028, During the month of January 2022, the NFT market reached its all-time high with just over 511,000 transactions and 255,000 traders. Currently, more and more brands have indicated their trust in the growing market for NFT’s. Despite the fact that in recent months, NFT’s technology has suffered a decline in terms of its scope and development, this technology continues to be one of the main bets for brands, because as shown by We Transfer, this sector that still has various opportunities for growth, a situation…

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YouGov established an interesting benchmark of how electric car brands have scaled in the market. The sentiment in Mexico about these products shows how important brand value has become. There is an interesting segment of how valuable an innovative product is. The electric car market has unleashed key trends for the consumer, realizing how important it has become to understand the behavior of these products in countries like Mexico. There are considerable elements to take into account, in the way in which an automotive brand ends up escalating before the consumer now due to its engine and this is warned…

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This projection before the consumer greatly determines the capacity of a brand, to be able to understand the market and know which resources stand out in image. For the understanding of the market, an essential element is to be able to adapt a creative idea to the channels at hand that potential its influence as a brand mascot or a good merchandising. Just as we see the case of Oxxo sandals, we have seen situations of branding very interesting with the brand mascot of Similar Pharmacies. The Oxxo sandals They are the latest product that has begun to attract the…

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Publicis Groupe’s production arm has achieved double-digit growth in 2022. It boasts some of the biggest and most transformational wins in the industry over the past 3 years, with pioneering data-driven production models for some of the biggest global advertisers through Prodigious global production network of 50 offices, LePont’s commerce production, Boomerang, Harbor Entertainment, and the newly launched PXP, its performance-driven production solution. “At a time in which brands are still struggling with the complexities of delivering omnichannel global campaigns that connect with their consumers, new channels such as Web3 are being introduced and need for efficiencies on the back…

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Twitter, as of today, brings together more than 355 million monthly users, placing it below the top 10 of the most used social networks on the market. Brazil and Mexico are the Latin American countries that use Twitter the most, with 19 and 14 million registered users respectively. For the amount of 44 billion dollars, last year the CEO of Tesla, Elon Musk, became the owner of Twitter. Recent information has revealed a new Twitter plan that consists of launching a “golden verification” only for companies and organizations, who, to access it, would have to pay a thousand dollars. In…

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