Author: Aurora Writes

There are at least five books of leadershipwhich teach you to better implement the work you do every day, so these recommendations help you to be a good professional. John C. Maxwell prepared in The 21 Irrefutable Laws of Leadership, his experience with more than 40 years of successes, failures in leadership, observations from the world of business, politics, sports, religion and sections that guide in practice in every capital. – Robert Iger shares the lessons learned as the Disney strongman, understanding leadership principles such as optimism, courage, decisiveness, fairness. “The ideas in this book seem universal to me (…)…

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It is no secret that the pandemic represented a challenge for the industries, a period of two years that served, among other things, to create strategies aimed at a new consumer that arrived with the global health emergency. Times change constantly, every minute and every second. No one is safe from changes. Alejandro Jodorowsky said that “If you stop the change, time runs out.” Today, June 2022, we are not the same as we were in March 2020, much less those of December 2019. Life and, with it, time have brought us the gift of change, albeit with a dose…

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The return of products purchased by e-commerce It is a reality, but how often is it carried out? Technological evolution and the adoption of digitization as a new lifestyle and consumption has caused considerable growth in the world of online shopping and salesthat although it has existed for some time, the appearance of the pandemic caused exponential growth to be registered during the last couple of years, a reality that is here to stay. To take into account how present e-commerce is in the daily life of the world, it would be worth considering that information from Statista, which shows…

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Keeping you informed of the most important things that happen in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocketbook, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead. Mexico SURA launches plan in favor of SMEs. Seguros SURA announced its new Sura Business Plan, which is mainly aimed at micro, small and medium-sized companies, which according to the INEGI classification can be from 1 to 250 employees. The main…

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Due to a bank error, the user’s card is blocked and, as a result, she experiences an uncomfortable situation in a restaurant. The story was told through LinkedIn, where the diner reveals the response of the establishment. Today, LinkedIn has more than 700 million users globally. The account of a restaurant could not be paid by card, since, due to a bank error, it was blockedbut the response of the establishment was immediate. LinkedIn was the social network through which the story of a vacationer who, upon learning that her card had been blocked by the bank, was forced to…

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The study was developed in collaboration with the research agency Float. Video games have become unimaginable for many brands in the world. Growth is expected in the industry in the coming years above 4.7 billion dollars in 2030. The video game industry has become one of the most fruitful and important sectors in the world, That is why gaming trends continue to change, especially in Latin America. According to data from Statista, the annual revenue generated worldwide by video game competitions, Also known as electronic sports or eSports, in 2020 they amounted to approximately 940 million US dollars. Likewise, the…

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Online commerce has intensified due to the Covid-19 pandemic, but now, new generations evade traditional e-commerce channels. E-commerce may have stalled as many consumers consider returning to in-store shopping experiences. Gen Z and Millennial shoppers are now more likely to purchase products directly from brands. Traditional e-commerce channels are being threatened by the purchasing habits of new consumers. For Mexico, the consumer is one of the key points for economic stability. Although there are difficulties, beginning with the issue of inflation and the slowdown in growth, consumption stands out as the main lifeline. He is considered like “the bright spot”…

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Today the consumer is very powerful and very informed, they will overlook or ignore communications that are not relevant and do not add value to their lives, whether through traditional forms such as 30-second ads, or through snippets social or feature films, brands that want to be invited into the conversation with the consumer will have to say something that deserves their audience’s time and attention. As content creators, we must: FIND THE WHY In the words of cultural anthropologist Simon Sinek, the best brands focus not on what they do or how they do it, but on why they…

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Be careful, I am talking about commemorating and not celebrating because there is not much to celebrate. The oceans are our life, they are a vital part of the planet and today we are facing great and unprecedented problems. In short, to better ground the context, today June 8th marks World Oceans Day and that is why I would like to make a brief reflection on the subject and also contemplate 5 advertising pieces that have sought to add a grain of salt to achieve something about this big problem. Here are some hard facts from the UN regarding this…

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