Electronic Arts Inc. is one of the world’s leading video game developers and distributors.
EEA netted close to US$7 billion in its 2022 fiscal year.
The athlete from the Netherlands receives 21.9 million dollars a year and is the second highest paid driver in Formula 1.
In order to dominate the physical and virtual market, Electronic Arts Inc. has established a sponsorship and collaboration alliance with max verstappenleading Dutch Formula 1 driver who It will be the official image of EA Sports in this 2023.
And it is that, since the purchase of Codemasters by Electronic Arts, a large part of the sports universe was transferred to the digital environment, especially the passion and fury of the races and drivers, as well as the teams of the F1 Grand Prix. This alliance had already been seen since 2021, but it was until last year’s international motorsport competition when the Formula 1 World Champion showed the EA Sports seal more strongly.
This, since the video game giant does not stop accumulating successes, since the digital explosion and the broad gamer trend caused Electronic Arts (EA) to earn approximately 7 billion US dollars in its fiscal year 2022. This marks a 24 percent increase in revenue over the prior year and is the best annual result in the company’s history (2005), largely due to year-over-year growth in full game downloads.
Max Verstappen secures gamer sponsorship for F1 2023
The two-time Formula 1 world champion was signed by EA Sports and has officially made public the collaboration with the virtual brand, which includes the logo of the video game developer on the front of the helmet.
The star F1 driver will be part of the sports video game grid through an agreement that goes beyond putting a logo on the main clothing of the 2023 Season.
The pilot is expected to collaborate with the brand to deliver content across EA’s portfolio of games, making it easy for anyone to keep their passion for competition on a virtual track where Verstappen is a friend and partner to the fans. gamers.
“EA Sports has always been a big part of my life. EA Sports is an icon to so many millions of fans and I am proud to be able to represent them in the 2023 season.” the pilot said in a statement.
Max Verstappen x @EASPORTS
Soon…
#EAathlete pic.twitter.com/rZ9AOp5QYp—Max Verstappen (@Max33Verstappen) February 3, 2023
In addition, Electronic Arts already generated a broad strategy of marketing with the image of Max Verstappen; following the announcement of the deal with the Oracle Red Bull Racing driver his website, outdoor advertising and media outreach includes the promise of big surprises in the EA Sports games portfolio.
“Max is a tenacious competitor and a true champion who shares a deep love for video games and our title. We are excited to collaborate with him as he races to make Formula 1 history, as he is one of the best athletes in the world to unite fans with in our EA Sports experiences.” Andrea Hopelain, SVP of Brand at EA Sports & Racing.
This announcement marks an important commercial guideline prior to the most anticipated edition of the racing competition, since the same team joins the change of sponsorship of the Mexican Sergio “Checo” Pérez, who after long years with Puma will dress in the Beaver brand.
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