It is estimated that at least 97 percent of the bakeries within the national territory are micro and medium-sized companies. Annually, the bread industry generates just over 12 million pesos. It is thanks to social networks that entrepreneurs and SMEs have found an opportunity for competitiveness in the current market. At present, social networks and digital platforms have allowed small merchants and entrepreneurs to compete in the current market, because it is thanks to social networks that great publicity can be generated organically, as shown by a small girl, who neglected to rename the most popular breads in Mexico, earning…
Author: Aurora Writes
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reckittowns brands such as Durex, Vanish, Calgon or Air Wick. Vanish has teamed up with gamers and streamers professionals to raise awareness about the clothing waste that is generated. “Fast fashion” is the second biggest polluter on the planet. Vanish has decided to implement a new strategy that involves gamers to address and deal with virtual clothing waste and thereby solve the issues environmental that occur in the real world. companies and sustainability It is well known that the industry fashion also known as fast fashion, is the second pollutant largest on the planetaccording to UN data, so today, this…
The use of vending machines to refill products at a lower cost or for free, results in a loyalty strategy with customers. It is estimated that just over 42 percent of current consumers prefer companies with environmental responsibility. Currently, consumers have become more demanding in terms of the shopping experiences offered by brands. For consumers the refill It is one of the best promotions that exist, since it allows you to continue consuming a certain amount of product for a single price; However, this is a policy that is seen less and less, this due to the improper use that…
Vanishthe reckitt garment care brand committed to encouraging consumers to re-wear their clothes and raising awareness of clothing waste, has partnered with some of Europe’s biggest gamers and streamers to expand its #ReWear message into the world of gaming – hacking the virtual ‘fast fashion’ trend to drive awareness of the real-life clothing crisis in new and super-engaged audiences. #ReSkinChallenge sees high-profile gamers including CaptainPuffy, ShivFPS, FreyzPlayz and fifakillvizualz – who combined boast more than 4.4m Twitch subscribers and are known for their frenzied consumption of the latest skins and in-game clothes – uncharacteristically revert to a basic, default skin…
Amazon Grocery business As it reconsiders its grocery business strategy and looks for ways to reduce expenses, Amazon plans to discontinue its Fresh and Go convenience stores in certain locations. On the company’s fourth-quarter earnings Call on Thursday, Brian Olsavsky, Amazon’s head of finance, stated that the company is continuously perfecting different store formats to identify the ones that will resonate with customers. Amazon hopes that that will strengthen its grocery brand, and allow the company to scale meaningfully over time. It’s in a biannual review of its supermarket portfolio, that the company decided to abandon certain outlets with low-growth…
Meta bought the Oculus Rift in 2014 as it had high expectations for virtual reality. It is estimated that the mobile AR market will continue to grow until reaching over 30 billion dollars by 2025. Almost ten years ago, Mark Zuckerberg announced to his workers that he would bet mainly on virtual reality instead of artificial intelligence. There is usually some confusion between virtual reality (VR) and augmented reality (RA) as these technological intelligences have certain similarities. Today it has been difficult to associate with all the terms of technology since practically every day something new emerges, this year is…
The last Grammy Awards, in addition to various viral moments, consolidated Beyoncé as the artist who has won the most awards in history, adding a new record to her long list of achievements. Once again, this year the 65th Grammy Awards ceremony was held in its original format, that is, in person, making it clear that Covid-19 and its most lethal effects are in the past, but not into oblivion. Since the previous year, in 2022, it seemed that everything would return to normal, where massive meetings would begin to permeate various parts of the world, Mexico included. Even in…
Data is the biggest and best tool marketers use for their campaigns and strategies. The cost of a non-segmented campaign compared to a segmented one is 2.7 times higher (Beales, 2009). A study prepared for Yahoo! concluded that segmented advertising is 9 times more effective than mass advertising. “Numbers Count in Marketing: The Art and Science of Communicating Numbers” is a book that explores how numerical information can be presented effectively and persuasively. Written by Chip Heath and Karla Starr, the book focuses on the challenges that arise when trying to communicate numbers and provides strategies and tools to do…
Jeff Bezos he has one of the most privileged fortunes in the world and this gives him a unique position because of the experience he has had in consolidating Amazon, the gold mine that has given him a unique position not only as a manager, but now as a billionaire. Retired from the corporate governance structure of AmazonBezos has a rule that was revealed by his girlfriend, who put it into practice in his company Black Ops Aviationan aerial recording firm. Sanchez said she had the best business background, having just started dating Bezos. “Living with Jeff is like having…