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The use of vending machines to refill products at a lower cost or for free, results in a loyalty strategy with customers.
It is estimated that just over 42 percent of current consumers prefer companies with environmental responsibility.
Currently, consumers have become more demanding in terms of the shopping experiences offered by brands.
For consumers the refill It is one of the best promotions that exist, since it allows you to continue consuming a certain amount of product for a single price; However, this is a policy that is seen less and less, this due to the improper use that some consumers can offer, such is the case of a short viral video, in which you can see how a man fills a 2-liter Coca-Cola and exposes misuse of the refill.
Derived from the new post-pandemic ideologies, consumers have become increasingly demanding of the actions of brands, promoting aspects such as responsibility with the environment, because according to data provided by Nielsen, It is estimated that just over 42 percent of consumers care that they are eco friendly, therefore, within the strategies of retailone of the best strategies is the “refill”.
Well, for both brands and consumers, this strategy encourages continuous purchases, obtaining a benefit, in addition to complementing a pleasant shopping experience, for this reason, going with a container previously purchased in the store to receive a product for free or at a lower cost, It not only benefits the environment, but also generates an organic relationship between clients and the firm.
Fill Coca-Cola with 2 liters and expose misuse of the refill
Without a doubt, social networks have not only allowed consumers to access all kinds of sales experiences; it also allows them to expose what is relevant to them, such is the case of a short video in which you can see how a man decided to take advantage of the refill offered by a hamburger chain, to fill a two-liter Coke.
@georgelop19♬ What is that – primevideomx
Within the digital conversation, the current man was not seen favorably, who with the help of a glass and some time, decided to fill a 2-liter Coca-Cola, a reason that I have to the Burger King Spain account, to react within the generated conversation.
However, this is not the only case, which has been pointed out in comments for misuse of these dispensers, because in previous days it was revealed that it was shown how a person decided to go to a 7-Eleven to drink coffee; daily act for thousands of people; However, this desire to fill a couple of yogurt pots with the liquid has shown some flaws in the refill policy of certain establishments.
A coffee and pull 😌😌 pic.twitter.com/135544G5le
— 🇲🇽 Magical Mexico ✨ (@EnMexicoMagico) June 2, 2022
The use of retail strategies, which directly benefit the economy of families, is an act with which companies not only generate an organic relationship, but also has the possibility of improving aspects such as green marketing strategies and the customer experience. buys.
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