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Currently, 86 percent of young people are full-time content creators.
Influencer marketing is expected to grow to a $16.4 billion industry by 2022.
In 2022, the influencer industry is worth around $13.8 billion.
In a world where social networks and the digital world increasingly play an important role, it is normal to see that brands are looking for ways to reach that audience, so using strategies with influencers has become more common. This is the case of some entrepreneurs who went to their social networks, to exhibit the influencers Gaby Bastida, for keeping their products without fulfilling the collaboration they had and not uploading content.
The figure of influencers has become one of the most important in the world, where brands and companies are joining this new economy of content creators. That is why there is already a definition for the influencer marketing, that specialists detail as an innovative marketing strategy that consists of achieving a series of collaborative links between brands, companies and those people with great visibility and prominence on the internet, known as ‘influencers’.
In a March 2022 survey of 1,000 Americans over the age of 18, 58 percent said they followed at least one virtual influencer on social media, and according to HypeAuditor, virtual influencers get three more times engagement that the influencers humans. In 2018 it was then worth $4.6 billion, and is now expected to grow at a rate of 26 percent by 2025.
In this sense, according to data from studies carried out by CPI Celebrity Performance, brands that use the image of a celebrity in their advertising campaigns have greater credibility and sympathy among the public. This ultimately translates into a higher probability of purchase by the consumer.
Entrepreneurs exhibit the influencer Gaby Bastida
Through social networks, two entrepreneurs announced the case of a young influencer named Gaby Bastida, for his alleged bad practices and scams to the brands with which he seeks to work.
One of the entrepreneurs who identifies as Valeria Angulo, and has a sportswear brand, said that the 20-year-old tiktoker Gaby Bastida, contacted her to collaborate with her because he liked the products she made.
“I received the typical message where they tell you that they love everything you have, but they don’t even follow you, and the truth is I saw their tikloks and I liked the girl super well and so far so good,” said the young woman in a video of TikTok.
In the same context and According to her narration, the influencer at first was very kind and willing to upload content to her different networks with the product that Valeria sent her, but when she obtained the order, He began to delay promoting sports leggings by saying that he had a very tight schedule and then for health reasons.
I open a thread about what Gaby Bastida did with my small business, I want to clarify that 1. It is not of the magnitude of what happened to Valeria, but she acted in the same way 2. I never said anything before because it was counterproductive for me to exhibit someone with millions of followers. https://t.co/deIvWzBH2F
— F. (@itsf_atilano) December 2, 2022
The entrepreneur comments that her recording that Gaby stopped answering the messages for days, so Valeria wrote to him again for fear of losing the money invested in the clothes.
“I was already very worried, because he stopped responding to me, I was talking to him because I did have a planned strategy,” he explained. But, Valeria saw a story of Gaby with the set that she sent her, but she did not tag it to promote it as she had agreed in the collaboration.
Therefore, after complaining, Gaby uploaded a story different from what they had negotiated, for which Valeria expressed her disagreement and charged her for the product sent, to which the influencer responded with the threat of making her look bad, in addition to charging her 14 thousand pesos, because that’s what their stories are worth.
“I gave him the card details, the total and the breakdown of everything and the most unexpected ending was my own. Seriously, I was not going to say anything anymore, I was going to leave him alone, but since she passively threatened me with recommending me with her “colleagues who are content creators” I decided not to remain silent, “said the young woman.
After the thread exposed on Twitter, another young jewelry entrepreneur told a very similar anecdote that she lived with Gaby Bastida, to whom he also sent earrings and necklaces after the young woman mentioned that she wanted to collaborate because she really liked what she was selling, she never uploaded content.
@fitzonemxPart 1♬ original sound – fitzonemx
When the entrepreneur with the username itsf_atilano complained to her, Gaby let her see her for four days and then replied that she would have to see her agent.
“I was very angry because from the beginning she had promised to tag me on TikTok, knowing that she had a larger community there, and when I asked her, she supposedly had to ask her manager for permission, which is exactly what she told Valeria about “her agency,” he added.
The influencer’s response
Faced with the controversy that has gone viral, the young tiktoker shared a video on an account where she has more than 6 million followers, apologizing for what happened and sharing that she made the payment to the sportswear entrepreneur.
“What I would recommend to a person who is in the same situation is to pay for the product and be humble. I admit that the mistake was letting my ego rule me and I consciously have to take responsibility for the damage that my attitude could cause ”, she said.
@gabybastidaaaa♬ original sound – Gabybastidaaa
It is not the first time that an influencer has been exposed in networks for asking for free products, as in the case of the young Colombian that she asked a Mexican chef to eat for free at her restaurant and she created content to promote on her networks, which is why the chef shared her story calling her abusive.
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