Failures due to poor service and the impact they have on consumers’ daily lives have become an image problem for companies like Izzi, with complaints multiplying on social networks. The challenge for brands today is to attend to the customer service they have, especially through social networks. Reporting bad practices within social networks is a practice that reveals all kinds of insights. izzy registered a failure and complaints have been crowded on social networks. Through a quick review of Down Detector, it is possible to confirm the irregularities in the service that the platform provides. Failures in telephone services are…
Author: Aurora Writes
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Facebook didn’t, but TikTok did: a “Dislike” button arrives. So far, this new function is only in testing and it is not known if it is a good idea or not. Platforms like YouTube have had severe problems with their “Dislikes. Through a statement it was announced that TikTok, the powerful Chinese social network, is testing the “Dislike” button on its platform. Since its launch, social networks have been adjusted to offer a better experience to users and, thereby, give them greater control over the content they see on these platforms. Currently, Internet users have the option of choosing their…
These facts, like the young man who protested at the National Palace and ended up being compared to SpongeBob, show the polarity within social networks. A young man who protested at the National Palace has become an interesting case of how something so anecdotal can end up going viral. Humor in social networks has been the great guideline that has triggered all kinds of content in the midst of trends, social conversations and trends of atypical situations. An unusual event is to hear a young man with a voice similar to that of sponge Bob protest, so is seeing Will…
The feat of attaching a traffic spider to a vehicle costing millions of dollars has become a viral video. The value of automotive brands has set an interesting trend in the market, where innovation stands out. The protagonists were a valet parking and a Mercedes-Benz McLaren Roadster with a spider on its tire as an infraction. The use of luxury cars as a Mercedes-Benz McLaren Roadster has given way to an exclusive luxury car market, which even as an industry has established itself as one of the important brands, hence The video where authorities place a spider on a vehicle…
The Municipality of Santiago, Nuevo León, has an excellent community manager and, even more so, a great marketing director. Its new dissemination campaign for Easter has demonstrated the way in which the situation can be used with originality. Users share the creativity they displayed on all roads to promote road safety for tourists. An original advertising campaign is circulating on social networks to promote road safety for all tourists who travel through national territory during Easter, but is the simplicity of its design and the use of famous personalities which has made users applaud the creativity of the Government of…
This TikTok user shares how to earn more than a million pesos a month on Amazon. This sales strategy was implemented recently and gained popularity due to the “shortage” of products. Some users have already been able to express themselves in this regard and their visions of effectiveness are different. for some time, Amazon has become one of the leading platforms in the global retail market, being the main competition of portals such as eBay, AliExpress and more, platforms where some users are even looking for how to earn income above even one million pesos. Amazon is an international company…
The consumer narrates that he went to one of his stores to buy a glass of his brand and was surprised by the number of consumers and fans there were. The Oxford Marketing Dictionary details that successful brands in brand loyalty are characterized by high levels of customer satisfaction. The publications of this style on digital platforms are very important to demonstrate the presence of the brand in the collective. The loyalty that a brand gives to its loyal consumers will always be well received by them to the point of commenting on it on their digital platforms in an…
The technology that achieves quality streaming makes it possible to establish new strategic work points, aimed at digital audiences, to meet the demand for content. There is a unique capacity in the streaming market, when it is oriented to offer the same thing, the favorite series of the moment, as reviving an old catalog. The impulse behind the technology leads to design strategies, which today do not disappoint. Key practices have been established in the streaming market and this leads to determining what is the most valuable in the market when it comes to transmitting content, such as the favorite…
A lawsuit has been filed against Elon Musk for buying shares of Twitter. The tycoon would not have informed about his purchase in the period established by the SEC (Securities and Exchange Commission). Elon Musk took 9.2 percent of Twitter shares and is the company’s largest shareholder. At the beginning of April, tycoon Elon Musk bought 9.2 percent of Twitter shares, becoming the largest shareholder of the social network. The CEO of SpaceX and Tesla, Elon Musk is the richest man in the world, with a net worth of close to 240 billion dollars.according to information from Statista. When it…