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Failures due to poor service and the impact they have on consumers’ daily lives have become an image problem for companies like Izzi, with complaints multiplying on social networks.
The challenge for brands today is to attend to the customer service they have, especially through social networks.
Reporting bad practices within social networks is a practice that reveals all kinds of insights.
izzy registered a failure and complaints have been crowded on social networks. Through a quick review of Down Detector, it is possible to confirm the irregularities in the service that the platform provides.
Failures in telephone services are common within Mexico, due to the importance that these platforms have both for demand and for critical activities that are carried out through these media.
This has undoubtedly led to challenges in operations and customer service, the latter being critical of a brand’s reputation, because it directly involves the company’s image.
With these referents, a very important case has been imposed to take into account and it is the one that has to do with the way in which weighty activities are being defined in the market today.
Invariably, communication challenges are defined before which we have to be attentive, because in the way in which they are understood, trends are understood and addressed.
Bad service reported on networks
multiple faults in the service of izzy They have become an unfortunate case of how service brands face challenges with the consumer, especially due to the influence that these platforms have on the consumer.
Among the reported irregularities are poor internet and television service, with cuts in the signal as well as in the connection. Both cases have become unfortunate incidents of how brands should resolve these cases.
When it comes to bad service, the list is long of brands that find themselves in this situation, either because of a bad product or an experience that has gotten out of control. One of the most important cases that have been recorded in this area occurred with Aeroméxico and actress Sugey Abregowhen she denounced the malpractice of which she was a victim when the airline prevented her from boarding a flight to Canada, for giving her place to a passenger of that nationality, who arrived later.
In his account of poor service, Abrego explained that the airline has a policy that according to the order of documentation when traveling with pets, it is the permission that is given so that passengers can board.
From Izzi to Aeromexico
The poor service offered by brands is a challenge to which consumers must be attentive, especially considering the guidelines that serve to identify what is right when a crisis must be resolved, especially when it has already touched base on social networks, where everything the negative is unleashed.
It is worth highlighting elements that serve to understand what is worthwhile and what to discard when seeking to solve a case of bad service, once it has gone viral.
The immediate communication of the brand and adherence to the values it has are essential in this exercise.