Author: Aurora Writes

The company reported revenue of $678 million dollars, which represents a growth of 25% compared to the previous year. Jeremy Arditi, Co-CEO of Teads, commented: “Teads delivered a strong financial performance and continued to innovate and advance new advertising solutions throughout 2021, helping leading brands and their agencies navigate an open web, increasingly complex.” Teads’ continued privacy-focused innovation is gaining traction in the industry, enabling its clients to target key audiences in cookie-free environments. At the same time, Teads is bringing new technologies and solutions to its publishers to better prepare them for a world without cookies. Throughout 2021, the…

A customer loyalty program “is a strategy designed to encourage repeat business, where a brand offers its customers rewards, discounts, and other incentives to attract and retain their business.” Consumers look for and trust brands that offer benefits within their loyalty programs. New consumers have become extremely sensitive to the actions of companies, exposing the different shopping experiences on social networks. Loyalty programs have become one of the best strategies to create links and community between consumers and companies. New consumers have become increasingly susceptible to the actions of brands, with the foundation of social networks in everyday life, Internet…

TikTok user shared her job search. As their specialized email marketing requests progressed, their subject messages became more engaging and fun. Professionals have to sell themselves as the best at what they do, experience is everything and a plus is added with their way of communicating. Through a short video of her computer screen, TikTok user Isela Lugo showed her exhaustion from looking for work and placed her audience in the emails she has sent to get a job. As the emails increase, the creativity of the applicant in the subject of their emails, too. Thus, it reminds applicants that…

The time of commuting to work or school can be, at times, a real journey and a real headache. We live in an increasingly populated society and, consequently, with greater transportation needs, especially in large cities, where life moves at a much faster pace compared to other regions. Today, there is a wide variety of options in terms of public transport (metro, metrobus, suburban train, taxi, combis or buses and, of course, applications such as Uber, DiDi, etc.); however, for many people, the time they spend either going to work or school is still an issue. According to the survey…

They create a microchip that is implanted under the skin and that aims to allow people to make their electronic payments with just the use of their hand. Currently it has been possible for topics such as artificial intelligence, augmented reality and/or the metaverse to become a reality. This innovative implant uses the NFC technology system that is currently integrated into all mid-range cell phones. A microchip to make electronic payments has been developed by a companyalthough there is a small problem: the privacy of people. Without a doubt, the advancement of technology is constant and, in that sense, we…

MEXICO This is the campaign with which Burger King Mexico will go to Cannes Lions 2022. There is a new creative era of communicating the changes that major brands in retail such as Burger King are carrying out hand in hand with We Believers with “Mexico no artificial”, a campaign that will be entered in Cannes Lions. GUT is going for a lion at Cannes Lions 2022 and this campaign with Michelob Ultra is its proposal. GUT’s proposal for Cannes Lions 2022 has an ally in Michelob Ultra, which definitely establishes a weighty benchmark. Togetherwith incorporates new creative directors to…

Paulina Casso Rodriguez achieved in WTF with the SAT a work of great help by guiding her reader in everything necessary to comply with their tax obligations. The tax obligations explained by Casso Rodríguez in his work, give a unique guideline that can be understood by the consumer. Among the topics that Paulina Casso addresses in WTF with the SAT are extensive chapters such as the one that begins by explaining the Mexican Tax System. The fiscal agenda is challenging for many people and that is why it is important to come across works like the one Paulina Casso has…

Although it has not yet been made official by the Ministry of Health (SSa), everything seems to indicate that Mexico City (CDMX) will soon begin applying anti-Covid vaccines to children between the ages of five and 12. Claudia Sheinbaum, head of government of the Mexican capital, explained at a press conference that the undersecretary of Health, Hugo López-Gatell, will announce the start of vaccination in due course. However, to date and to the best of our knowledge, given that these approvals from the health agency are then made in the dark and under the greatest secrecy, only Pfizer’s anti-Covid vaccine…

Bodega Aurrerá has built an image as a store offering products at low prices, compared to the challenge of a supermarket. The price comparison between a small format store and the Walmart chain is a case that the consumer should see. Bodega Aurrerá continues to be consolidated in Mexican retail and recently announced its alliance with the VMLY&R agency. Aurrera Winery built an image of a store with a supposed offer of prices low and this helped the chain to become a benchmark when making a purchase decision motivated by savings, when compared to other stores such as WalmartSoriana, in…