A customer loyalty program “is a strategy designed to encourage repeat business, where a brand offers its customers rewards, discounts, and other incentives to attract and retain their business.”
- Index hide2 New consumers have become extremely sensitive to the actions of companies, exposing the different shopping experiences on social networks.3 Loyalty programs have become one of the best strategies to create links and community between consumers and companies.
Consumers look for and trust brands that offer benefits within their loyalty programs.
Loyalty programs have become one of the best strategies to create links and community between consumers and companies.
New consumers have become increasingly susceptible to the actions of brands, with the foundation of social networks in everyday life, Internet users intoned the perfect sale to highlight all those purchase experiences, both positive and negativesince it is thanks to the digital conversation that both companies and consumers obtain, to a certain degree, a feedback that allows them to implement better strategies to impact consumers and in turn reward them for making more informed purchases.
Consumers regularly build bonds of trust that translate into loyalty over time and the various shopping experiences they face on a daily basis, since new consumers, have become extremely susceptible to the actions of brands, this in part due to the foundation of social networks, which have allowed them to publicize all kinds of shopping experiences, which is why digital conversation has become extremely important in recent years, which offers feedback to a certain degree, for brands and buyers.
One of the best strategies implemented by brands is their rewards or loyalty programs, which generate benefits for each purchase or expense made on certain services or products, so much so that CleverTappoints out that at least 8 out of 10 customers choose to purchase products that generate a profit within loyalty programs.
Similarly, it has been revealed that at least 57 percent of consumers not only choose to choose products or services that generate extra benefitsa, but up to 57 percent of consumers spend more on this type of brand, since they are considered loyal buyers, which is why it is common for a consumer to affiliate or register with a brand, to generate trust and seniority , hoping for better profits.
13 brands that stand out for customer loyalty
For Daniele Di Nunzio, Head of LATAM at CleverTap. A customer loyalty program “is a strategy designed to encourage repeat business, where a brand offers its customers rewards, discounts and other incentives to attract and retain your business”. That is why the following brands have a complete customer retention structure.
- Designer Shoe Warehouse
- Alaska Airlines
- REI Co-op
- Ben & Jerry’s and The Body Shop.
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