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Both Netflix and Disney Plus would be launching their long-awaited “cheap” subscription plan in 2022, but with ads.
Currently, Netflix is known to have more than 220 million subscribers, well above the competition.
Today, Disney Plus reported an increase of eight million new subscribers.
This day, Disney, like Netflix did yesterday, announced that its “freemium” version (with ads) could be launched this year.
While the platform of Los Gatos, California, Netflix, registered a loss of 200 thousand subscribers at the beginning of this year, Disney Plus, on its own, reported an increase of eight million users and is getting closer to the leading platform of the streaming.
Currently, it is known that Netflix has more than 220 million subscribers, well above the competition, be it Disney+, Amazon Prime Video, HBO Max, Paramount Plus, Star Plus or any other existing on the market.
For its part, HBO Max is still located far below with its 76.8 million subscribers, already with 13 million new users.
However, 2022 seems to still bring unpleasant surprises for Netflix, as it is estimated that it will still lose around two million more users, while, in addition to Disney Plus, HBO also registers new subscribers.
Disney and Netflix “freemium”
Now, the bet is focused on the immediate future, which will come with news for users, since it is intended to launch a much cheaper version, although with ads.
On the Netflix side, the co-CEO of the platform, Reed Hastings, who announced that, although it would not happen soon, the idea of launch a cheaper subscription plan:
“Those who have followed Netflix know that I have been against the complexity of advertising and am a big fan of the simplicity of subscription. But as much as I’m a fan of that, I’m more of a fan of consumer choice. And allowing users who would like a lower price and tolerate advertising to get what they want makes a lot of sense.”Hastings mentioned.
Furthermore, according to information published in The New York TimesNetflix is accelerating the pace to present this same 2o22, at the end of it, its cheap version to compete in a market that, although it is leading, is becoming more and more complex.
As if this were not enough, this day, at a time when streaming seems to be open to proposals with ads, Disney Plus also has its “freemium” version in mind, which could launch this year, just as it would happen with Netflix..
For now, the idea would be to launch this subscription plan first in the United States to later extend it, already in 2023, in other parts of the world.
For now, as is the case with Netflix, these are just rumors and none of the companies have given their position on the matter; However, it is still striking that in the same week and on the day that Disney reports eight million new users, this news is released.
We are talking about two of the most popular and downloaded streaming platforms today; So, which of the two will be the first to launch their much-heralded subscription plan with ads?