MEXICO
This is the campaign with which Burger King Mexico will go to Cannes Lions 2022. There is a new creative era of communicating the changes that major brands in retail such as Burger King are carrying out hand in hand with We Believers with “Mexico no artificial”, a campaign that will be entered in Cannes Lions.
GUT is going for a lion at Cannes Lions 2022 and this campaign with Michelob Ultra is its proposal. GUT’s proposal for Cannes Lions 2022 has an ally in Michelob Ultra, which definitely establishes a weighty benchmark.
Togetherwith incorporates new creative directors to its team. The independent agency Togetherwith reinforces its creative area with the arrival of the duo formed by Céline Chipy Brasseur and Maxi Rodríguez, who join as creative directors. The professionals will report to Lulo Calió, CCO & Partner of the agency, who stated: “We are very excited about the incorporation of Chipy and Maxi, who bring freshness and irreverence to the agency. With interesting and eclectic profiles, I feel they have a lot of value to bring to work for our clients.” Brasseur and Rodríguez have been working as a duo for almost 10 years, when they coincided in La Escuelita. Two years later, they joined Kepel & Mata, where they worked for accounts such as Topper, BC, Supervielle, MUMM and Volkswagen.
SOUTH AFRICA
Volkswagen reaches the metaverse and the NFTs; announces it with this spot. Volkswagen launched an advertising spot in South Africa where it joins the trend of the metaverse and NFTs.