This week the elections were held in France where Emmanuel Macron, the current French president, and the far-right, Marine Le Pene, who returned for a second chance before the electorate that owns the Marseillaise. The previous electoral event led me to reflect today in greater depth on the dilemma that the voters of the world have about what they really want from their future or current government leaders, that is, … what would provide them with greater added value? … ideology or the appropriate public policies to solve their needs, the political idea or the effective result. The ideological quadrant,…
Author: Aurora Writes
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Personal branding is a fascinating concept, but what’s even more fascinating is understanding the process of coming up with a good name. Choosing a name has become for many a process of great value, especially due to the impact that a name achieves in the market. Being a Baby name consultant has become an activity that is not wasted, especially today. Be a baby name consultant It is just as innovative as a Zoom video call technician and in both cases there is a common interest that people have in developing skills that are increasingly in demand due to the…
Social media is the backbone of marketing digital since the high presence of online users caused its management and the need for professionals specialized in the behavior of communities. The Community Manager (CM) came to revolutionize the way you communicate with users and strategic planning to generate engagement. In recent days, the CM of Sico México published a post where he repeated Prudence’s advertising phrase, shared on social networks in 2019. Users recognized him and generated conversation to the point of positioning Prudence in the publication; Likewise, the brand did not hesitate to expose “its comrades”. The importance of content…
Companies cannot be oblivious to what is happening in their environment. And they should operate never forgetting their values and philosophy. The question is: is it worth losing sales or users for it? Initially, I would say yes. Fifty days have passed since the start of Russia’s invasion of Ukraine. As of the time I write this column, there are already at least 40,000 dead, more than 2,000 wounded, at least 400 people are missing and, dramatically, there are more than 11,000 displaced. And it seems that the agenda of the media, at least here in Mexico, is no longer…
The main types of sellers that can be deciphered in a book by Jesús Gil, determine a kind of archetypes that help identify the crucial commercial activities in the market. Of the 7 types of sellers that Gil refers to in his work, the generous, the cynical and the persevering seller stand out. The work becomes an important guide to understand which profiles stand out in a commercial area. There are very few works that manage to have such subtlety about an activity such as sales, so this recommendation in particular is one that is not wasted because it explains…
It is relevant that as a brand you show this holiday as Holy Week, in your digital marketing strategies. Even if Easter does not represent a period of greatest sales for your company, launching a specific action is always a way to signal your presence in the digital world. In Mexico, there is a greater representation of evangelical men. The days of Holy Week are one of the most deeply rooted and important festivities in Mexico, that is why many industries, especially marketing can take full advantage when it comes to strategies or promotions. Although they are very spiritual dates,…
Countries with the most waste We show you the countries that generate more municipal solid waste per yearwhere China leads with 395 million tons. Today we live in a world where Garbage is a problem every day and in most countrieswhere the pollution created by the different industries and the population itself, has managed to be part of the extinction of different habitats, animals and plants, putting the quality of life on Earth at risk. There are different Damage to the environment caused by the disposal of residuals, as well as the contamination of water, air, atmosphere, soil, landscapes and…
Bahrain DHL kicks off another unprecedented racing calendar in 2022, bringing the 2022 FIA Formula 1 World Championship™ to Bahrain for the season opener on March 20. Formula 1®’s unprecedented 2022 calendar spans six continents and includes numerous double and triple events, as well as the debut of the Miami Grand Prix. The year 2022. Mexico Recently, a TikTok user shared a video showing how some Mexicans are managing to generate income of almost a million pesos a month using the Amazon sales portal. The tiktoker comments that, despite the fact that this sales redistribution strategy is quite common in…
Reaching your proposed goals for this 2021 will depend on how grounded your dreams are, as well as the actions you will take to achieve them, and for this there are three strategies that you must take into account to meet your goals. Are you tired of seeing how others succeed and you are still in the same place? Do you feel left behind? Leave all this behind! It’s time for you to use the best strategies to achieve your goals this 2021.Remember that a new year begins and with it the hope of fulfilling new purposes, turning the page…