Profecto and Cofepris withdrew more than 10,000 products from self-service stores for not complying with labeling regulations. The operation was carried out in Nueva Walmart, City Fresko, Chedraui and Soriana in CDMX. Among the brands that were recalled were Dr. Pepper, Oreo, Doritos, Chips Ahoy!, Cheetos and more. The Federal Commission for the Protection against Sanitary Risks (Cofepris), together with the Federal Consumer Protection Agency (Profeco), immobilized this Wednesday 10 thousand 75 products self-service stores and supermarkets for failing to comply with labeling regulations. After the new labeling was implemented due to concern about the high rates of diseases caused…
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A tiktoker traveled to “Mexico’s Chernobyl” and shared part of his experience on social networks. It is known as the “Mexican Chernobyl” because it is an abandoned city or “ghost town”. The video, which lasts 50 seconds, has already exceeded three million views. Yulay, a tiktoker who is also recognized as a youtuber, recorded a video in the “Chernobyl of Mexico” and shared part of his experience on TikTok. Today, with the great boom that social networks have experienced, the content on the different digital platforms has been positioning itself in the preference of users, whether through YouTube, TikTok, Instagram,…
Elon Musk wants to acquire Twitter and launches a $43 billion offer for the social network. The tycoon’s idea, with this offer, is to “unlock” the full potential of Twitter. Currently, Elon Musk is the richest man in the world, with a net worth of 240 billion dollars. After becoming the largest shareholder of Twitter, Elon Musk is now offering the amount of 43 billion dollars for the rest of the shares of the social network. Barely yesterday, it became known about a lawsuit against the CEO of Tesla and SpaceX, Elon Muskas one of Twitter’s investors, Marc Bain Rasella,…
There are more than 2,700 languages on the planet, where various companies support the population so that they can learn to speak them. There is a good way to expand our value offer, if we bet on making use of creativity. Creative content has the opportunity to go viral, carrying a brand image around the world. Some security cameras have found the Duolingo botarga being part of a “kidnapping”viralizing the brand in the digital world. Currently, the diversification of cultures and the presence of users in social networks around the world, has caused more and more people to be more…
In Mexico, within influencer marketing, an approximate of 44,030 digital content creators are registered. New consumers seek support and recommendations within social networks in their search for more informed purchases. Mandatory social distancing promoted the use of social networks as a fundamental aspect of the new normal. The tiktoker contrasts two items that share a similar price tag, but differ in utility. A common theme among content creators is purchase recommendations, since these are highly sought after by Internet users, this in part due to the foundation of social networks as a daily reality, in which new consumers trust to…
Nowadays, maintaining constant and remote monitoring of homes or workplaces is possible thanks to the advancement of technology and the popularization of smart devices, as well as acquiring these products is becoming easier thanks in part to eCommerce, which has allowed home automation to grow exponentially, since on occasions such as vacations it is possible to protect homes from a distance thanks to home automation and smart devices such as those offered by Netzhome. The Easter holidays are one of the seasons the year that generates the most tourism in Mexico both nationally and internationally, the Secretary of Tourism, Fernando…
Erin Mellon, communications officer for the California government cabinet, said “the claims of interference by our office are categorically false,” claiming that they will continue to support the DFEH. California Governor Gavin Newsom is accused of interfering in lawsuits against Activision Blizzard. In protest, a lawyer resigned and the legal director of the DFEH was fired after resigning due to alleged obstacles by the governor’s cabinet, in the first instance. So far there is no clear judicial determination by which the victims will be compensated. Activision Blizzard has been in the controversy for several months now, since a series of…
The publication shows the ad where they narrate through cartoons the importance of teaching children to say no. The ad is being shown in the firm’s movie theaters. This campaign has been well received by the digital pulse since in said publication it registers various comments. Social networks are the window of communication and exhibition of many people in the world. On these digital platforms such as Facebook, Twitter, TikTok or even Instagarma, Internet users feel free to discuss or even share some experience that they lived and that marked their lives, as is the case with a campaign carried…
Antonia Banuelos-LeonMarketing Manager of IKEA Mexico, considers that in 20 years consumers have developed new habits due to the emerging needs of modern society and the digitalization of industries.In the new era of marketing, the communication channels are increasingly multiple and diverse in the content and way in which they transmit it; Likewise, the speed and volume of information disseminated online poses a great challenge to brands: create messages that add value to the consumer, are appropriate, memorable and appear at the most opportune moment to capture the consumer’s attention. In two decades, the consumer has become empowered and has…