In Mexico, within influencer marketing, an approximate of 44,030 digital content creators are registered.
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New consumers seek support and recommendations within social networks in their search for more informed purchases.
Mandatory social distancing promoted the use of social networks as a fundamental aspect of the new normal.
The tiktoker contrasts two items that share a similar price tag, but differ in utility.
A common theme among content creators is purchase recommendations, since these are highly sought after by Internet users, this in part due to the foundation of social networks as a daily reality, in which new consumers trust to learn about user experiences, recommendations, tips, hacks in order to make smarter purchases.
The foundation of social networks as an important aspect of the new reality has allowed a considerable growth of digital creatives, only in Mexico the influencer marketing, registers an approximate of 44,030 creators of content or influencers, a figure that shows how difficult it can be to stand out among Internet users; however, creatives use recommendations as a way to gain rankings and partly inform the community.
@aaronmorron Which one do you choose? 🎮 #mexico🇲🇽 #mexicantiktok #financialeducation #money #personalfinance #finance #saving #market #economy #decision #decisions #Pokemon #gameboy ♬ Be Yourself – Audioslave
Tiktoker teaches you how to make smart purchases
The user of the digital platform and social network TikTok @aaronmorronusually uploads products on a daily basis that you can buy for a similar price, with the great difference of the utility that each one offers, since within the Mexican market there are millions of products available to the population which can sometimes go unnoticed by most consumers, who end up choosing the one they like the most out of its usefulness.
@aaronmorron Which one do you choose? 💍 #mexico🇲🇽 #mexicantiktok #financialeducation #money #personalfinance #finance #saving #market #economy #decision #decisions #dragonball #Dragon Ball Z #dragonballsuper #Goku ♬ Chala Head Chala (Dragon Ball Z) – Hugo Apache
In the same way, it confirms that the responsibilities of life increase, the needs of consumption also do, that is why this tiktoker, within its content, contrasts two items, which compare only from their priceallowing netizens to choose which of it to choose.
@aaronmorron How hot 🌞🥴 #decisions #decision #economy #market #saving #finance #personalfinance #money #financialeducation #mexicantiktok #mexico🇲🇽 #heat #beer #loggerhead #loggerheads ♬ As It Was – Harry Styles
digital conversation
Within the comments generated as a result of the publication of the short videos, the importance of this type of content for various Internet users is evident, since sometimes functionality must be put before those products that can wait a little longer, An example of this are the short videos showing products that could be considered useless and unnecessary, compared to a water heater or a blender, which would easily be more useful than a blanket or a thermos for beer.
@aaronmorron Which one do you prefer? ☕ #mexico🇲🇽 #mexicantiktok #financialeducation #money #personalfinance #finance #saving #market #economy #decision #decisions #cappuccino #oxxo #starbucks ♬ We Don’t Talk About Bruno – Carolina Gaitán – La Gaita & Mauro Castillo & Adassa & Rhenzy Feliz & Diane Guerrero & Stephanie Beatriz & Encanto – Cast
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