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It is relevant that as a brand you show this holiday as Holy Week, in your digital marketing strategies.
Even if Easter does not represent a period of greatest sales for your company, launching a specific action is always a way to signal your presence in the digital world.
In Mexico, there is a greater representation of evangelical men.
The days of Holy Week are one of the most deeply rooted and important festivities in Mexico, that is why many industries, especially marketing can take full advantage when it comes to strategies or promotions.
Although they are very spiritual dates, they are not consumption-oriented parties, it is also true that we can squeeze the most out of some dates that for many translate on vacation, and take the opportunity to launch a campaign related to the celebrationthat highlights the faith of Mexicans.
According to data from a study carried out by Glorify, it was revealed that, in Mexico, there is a greater representation of evangelical men. With a higher female representation, Catholicism is practiced mostly by the middle and lower class. For its part, the southeast and southwest of the country are the regions that have more evangelical practitioners
“We know that Easter is one of the two most important events in the Christian calendar. We believe that it is a fundamental moment to reflect on faith and what it means to be a Christian, celebrating the resurrection of Jesus, expanding its meaning for our lives”, says Henry Costa, CEO and co-founder of Glorify.
Also, the report revealed that people between 18 and 25 pray less for their families, health or illness. By comparison, 26-35 year olds often ask to find peace and love.
Marketing strategies for Easter
Given these data that reveal the importance of faith in Mexico, it is relevant that as a brand you show this holiday as Holy Week, in your digital marketing strategies, since it will be an opportunity that should be taken advantage of for several reasons.
The first key reason is that Easter is key for certain sectors of the economy, as especially tourism, therefore, for certain businesses it can be a good opportunity to launch some discount in their strategies.
The second key point is that even if your brand is not in the tourism sector, you can take advantage of the fact that most people are on vacation at this time. so they take the opportunity to go shopping, where purchasing habits tend to grow on this date.
Third point, in the event that heEaster does not represent a period of higher sales for your company, launching a specific action is always a way to signal your presence in the digital world. With more limited business objectives or simply through a lottery, you can get a lot of useful data from potential customers for the rest of the year.
Do not doubt that Easter is a great opportunity to increase your sales by offering something of value to your potential customers in the different advertising media.
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