Social media is the backbone of marketing digital since the high presence of online users caused its management and the need for professionals specialized in the behavior of communities. The Community Manager (CM) came to revolutionize the way you communicate with users and strategic planning to generate engagement. In recent days, the CM of Sico México published a post where he repeated Prudence’s advertising phrase, shared on social networks in 2019. Users recognized him and generated conversation to the point of positioning Prudence in the publication; Likewise, the brand did not hesitate to expose “its comrades”.
The importance of content strategies and planning lies in the fact that in the world there are around 4 thousand 620 million users connected to social networks and in Mexico, according to a study by We are social and Hootsuite there are 100 million people who use the various social networking platforms, which represents 77.2 percent of the Mexican population active on the Internet.
Context that has been taken by the brands, who dedicate more and more advertising to the internet; however, television remains the queen of investment. According to Statista, spending is forecast to decline 43 percent by 2024 and the digital share is expected to rise from 28 percent to 34 percent in the same period.
in the plan marketingg, the management of social networks and a post can determine the success and reputation of brands in the digital ecosystem.