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The consumer narrates that he went to one of his stores to buy a glass of his brand and was surprised by the number of consumers and fans there were.
The Oxford Marketing Dictionary details that successful brands in brand loyalty are characterized by high levels of customer satisfaction.
The publications of this style on digital platforms are very important to demonstrate the presence of the brand in the collective.
The loyalty that a brand gives to its loyal consumers will always be well received by them to the point of commenting on it on their digital platforms in an organic way so that the rest of the digital pulse knows about their good experience as a customer of those firms. An Internet user and consumer of Starbucks recognized as a good example of marketing the loyalty program brand loyalty of the brand as it is “Starbucks Rewards”.
According to data from specialists, brand loyalty is an indicator that describes the degree of attachment of a consumer to a certain product, service or company.
That action is what happens when you manage to stimulate positive feelings about the items you sell and the service it provides, encouraging people to buy more things, more often.
Likewise, the Oxford Marketing Dictionary details that “successful brands in brand loyalty are characterized by high levels of customer satisfaction, because they are able to understand the needs, satisfy the desires and exceed the expectations of consumers”.
Starbucks a successful brand in brand loyalty
Through his account on the social network Twitter, a consumer of the American coffee brand pointed out the successful loyalty strategy that the firm registers with Starbucks Rewards.
The Internet user identified with the user @MarioDiazG_ narrates that he went to one of his stores to buy a glass of his brand and was surprised by the number of consumers and fans waiting for the branch where it was located to open.
The love mark level of @StarbucksMex with its users through the rewards program is another wave.
I went to buy a glass that my girlfriend wanted, I arrived before they opened and there were already people waiting 😳
Not for nothing will they continue to be an example of excellent marketing 👌🏼
– Mario Diaz (@MarioDiazG_) April 11, 2022
This type of publication on digital platforms is very important to demonstrate the presence of the brand in the collective and thus also win new customers thanks to these good reviews made by the digital pulse.
Starbucks certainly has a good loyalty program with its consumers, but also other brands like Oxxo have won the hearts of their customers who have reviewed their loyalty to the convenience store on their social networks.
As in the case of a child wanted to celebrate his Oxxo-themed birthday, by decorating with store colors and even having your employees’ uniform and signature lake on your cake.
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